Grameenphone, Ericsson expanded partnership to foster AI-driven telecommunications

by

Azunta Gaviola

-

10 months ago

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Stay tuned!

Singapore – Grameenphone, a telecommunications company, has recently announced the expansion of their partnership with Ericsson, with the goal of fostering innovation through AI-driven technologies. 

In this partnership, the two will focus on empowering Grameenphone to provide personalised solutions that address the dynamic needs of its customers. 

With AI and advanced technologies at the core, the company further aims to speed up innovation, optimize operations, ensure reliable services, and advance its digital transformation journey over the next six years, enhancing the overall customer experience.

Said agreement was also formalised during a ceremony that was participated in by David Hägerbro, head of Ericsson Malaysia, Sri Lanka, and Bangladesh, and Yasir Azman, chief executive officer at Grameenphone. 

Notable attendees of this event were also H.E. Håkon Arald Gulbrandsen, Ambassador of Norway to Bangladesh; H.E. Nicolas Weeks, Ambassador of Sweden to Bangladesh; and Major General Md Emdad Ul Bari, OSP, NDC, psc, te (retd), Chairman of the Bangladesh Telecommunication Regulatory Commission (BTRC). 

The event was also joined by Andres Vicente, Senior Vice President (SVP) and Head of MA Southeast Asia Oceania & India of Ericsson Ltd.; Dr. Niranjan Srinivasan, Chief Information Officer of Grameenphone; Kaustubh Vats, Chief Procurement Officer of Grameenphone, along with senior officials from Grameenphone Ltd. and Ericsson Ltd.

Yasir Azman, chief executive officer at Grameenphone, commented, “The integration of Ericsson’s cutting-edge solutions will significantly enhance Grameenphone’s ability to streamline operations, accelerate digital transformation, and deliver world-class services to millions of customers. The extension underscores Grameenphone’s vision to shape the future of connectivity and digital experiences, setting a global benchmark for the telecom industry.”

David Hägerbro, Head of Ericsson Malaysia, Sri Lanka, and Bangladesh, said, “This partnership represents one of the largest ongoing collaborations in telecom management. With a leading OSS/BSS technology stack powered by AI at its core and backed by Ericsson Managed Services, we are well positioned to deliver significant value to Grameenphone and its customers over the next 6 years.”

“We are excited to join Grameenphone to enhance telecom services and drive digital transformation in Bangladesh,” added Hägerbro.

According to the firm, the partnership will enhance Grameenphone’s Business and Operations Support System (OSS/BSS) capabilities. New solutions, including Ericsson Order Care and Catalogue Manager, will further modernise service delivery and prepare the network for 5G. 

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening on April 2026, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The Content Marketing Awards Asia Pacific 2026 by MARKETECH APAC is calling on brands, agencies, and tech innovators leading the next wave of storytelling innovation. Happening this May 2026 — show the region your brilliance and submit your entries today!
Share

RECENT ARTICLES

Pax8 to expand for Google Cloud AI and productivity services for partners in ANZ by 2026
Tata Communications acquires 51% of Commotion Inc, expanding its AI capabilities
Union Bank Philippines integrates AWS platform advancing data-driven banking to enhance CX
CrowdStrike’s Mark Goudie explains how organisations across APJ can strengthen cyber resilience against ransomware
Macquarie Data Centres is set to open IC3 Super West 47MW AI and cloud facility in Sydney
Ellipse 3

RELATED ARTICLES

Vonage, Telstra forge alliance to expedite digital transformation using APIs_11zon
Partnership_UpTech_11zon
UPTECH MEDIA (20)_11zon
Ellipse 3

FEATURED ARTICLES

1_Huawei unveils smart tech strategies for secure, transparent e-commerce future 
1_Beyond the cart Shoppertainment execs on harnessing the potential of live commerce for unmatched customer experience_11zon
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.