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Industry veteran Nelson Soon joins Proofpoint as vice president of channels and alliances for APJ

by

Azunta Gaviola

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1 month ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, and Singapore. Don’t miss out!

Singapore – Global cybersecurity and compliance firm Proofpoint has recently announced that it has appointed industry veteran Nelson Soon as the company’s new vice president of channels and alliances for Asia Pacific and Japan (APJ).

Soon is set to lead the company’s channel and alliance operations across the APJ theatre. This move places emphasis on Proofpoint’s commitment to its channel business and investment in the growth of its partner ecosystem in the region.

In this position, he brings extensive experience working in IT and cybersecurity, having previously served in senior channel leadership roles at Imperva, now acquired by Thales. Also included in this list where he managed the same position are Gigamon, Extreme Networks, Ixia, and Agilent Technologies.

Talking about the opportunity, Soon expressed his enthusiasm for the role, stating, “Proofpoint is the trusted cybersecurity partner to some of the world’s most respected companies and is committed to its channel go-to-market strategy in APJ, giving us an exceptional opportunity for growth.”

“Proofpoint continues to develop and launch innovative products to protect its customers. We believe this will help to expand our ecosystem’s reach and allow our channel partners to grow their Proofpoint business profitably whilst increasing customer relevance,” he continued.

Soon further added, “Partners play a critical role as trusted advisors in helping customers define and implement their security strategies. My role is to help facilitate their contributions within the framework of human-centric offerings that best address the threats shaping the current cybersecurity landscape.”

Meanwhile, Joe Sykora, SVP for worldwide channels and partner sales at Proofpoint, also commented, “As we have expanded in Asia Pacific and Japan, Proofpoint’s reputation as the undisputed leader in human-centric security has enabled us to attract great talent.”

“Nelson Soon’s strong experience and drive will be invaluable in delivering our vision to our key partners in the region, expanding our program in line with growing demand for our market-leading solutions,” concluded Sykora.

Grab your opportunity to harness marketing strategies through the power of WhatsApp in our workshop! Happening on 8 October 2024 at Capri by Fraser China Square in Singapore, with speakers from Bird and Endowus, register your interest now!
Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!
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