Melbourne, Australia – Zitcha, a unified retail media platform, has recently announced the appointment of Jim Kane as the new president of sales-global. His appointment comes amidst the company’s efforts to strengthen its presence across key international markets.
As an experienced retail media sales leader, Kane boasts an extensive career across shopper marketing, retail media, and adtech. In fact, he headed sales for Walmart’s Sam’s Club division at WPP’s Triad Retail Media, where he played a crucial role in its integration after Walmart’s acquisition.
Kane also spearheaded the launch of the first retail media network in the sporting goods industry at DICK’S Sporting Goods and has provided strategic counsel to C-suite executives on retail growth.
For this new role, he will spearhead Zitcha’s global sales strategy, focusing on revenue growth and international expansion. This further includes leading and developing a high-performance sales team while also fostering relationships with key retailers, brands, and advertising partners.
Additionally, Kane will be responsible for refining the company’s go-to-market strategy and utilising data analytics and market intelligence to streamline sales performance and drive product innovation.
Nick Hinsley, chief revenue officer at Zitcha, commented, “After meeting Jim, the decision to bring him on board was an easy one. His firsthand experience with the internal challenges and relationships within a retailer when considering or scaling a retail media network is invaluable.
“He has broad and deep knowledge of global retailers – those already operating networks and those looking to fast-follow with their own. Importantly, he is passionate about Zitcha’s platform, its market position, and long-term vision. He will be a trusted advisor for our team and partners and is an important addition as we continue to grow Zitcha around the world,” added Hinsley.
Kane, speaking about his appointment, further remarked, “Retail media is evolving quickly, and Zitcha is uniquely positioned to support retailers in building networks that have real impact for themselves and their brand partners. Built from the retailer’s perspective, the Zitcha platform is a game changer for its ability to unify retail media across multiple environments. I’m looking forward to working with the team to further establish Zitcha as the partner of choice for retailers and brands around the globe.”
Kane’s appointment comes as Zitcha continues to strengthen its leadership team, following the recent additions of Debra Berman, former CMO at Yahoo and JCPenney, and Jonathan Waecker, a seasoned executive with experience at Yahoo, Disney, Zynga, and The Warehouse Group. These strategic hires align with the company’s push for global expansion.
Zitcha is an omnichannel retail media platform that empowers retailers to unlock their full potential by seamlessly integrating all their media assets – onsite, offsite, and in-store. The high-performance platform provides a complete and scalable solution that simplifies and automates previously manual processes, allowing brands to leverage retailers’ first-party customer data for personalised and impactful advertising experiences.
