Kuala Lumpur, Malaysia – In a collaborative effort to harness AI-driven conversational journeys, customer service automation company Yellow.ai has recently established a strategic partnership with cloud communications platform Infobip.
This collaboration intends to leverage the combined strengths of both companies in voice automation, CPaaS, and generative AI solutions, targeting key sectors like retail, BFSI, telecommunications, utilities, and healthcare. Accordingly, it also aims to expand its market presence across North America, Europe, India, the Middle East, and the Asia-Pacific regions.
The said initiative involves integrating proficiencies, with Yellow.ai and Infobip jointly providing an end-to-end voice solution to meet the growing demand for humanised and personalised voice conversations.
Thus, Yellow.ai will enhance its CPaaS solutions across various channels, including WhatsApp, SMS, and email, using Infobip’s platform to create seamless conversational experiences.
Said solution will centre around Yellow.ai’s advanced generative AI capabilities, deploying over 100 gen AI-powered bots within just three months for clients such as Pelago by Singapore Airlines, Oona Insurance, leading Indian NBFC companies, and the largest US housekeeping brand.
Commenting on the partnership, Rashid Khan, CPO and co-founder at Yellow.ai, said, “At Yellow.ai, we’ve consistently aimed to leverage our partner ecosystem’s synergies to drive business outcomes for our customers. Our collaboration with Infobip will strengthen our presence in existing markets and aid in devising robust go-to-market strategies for new regions such as Europe.”
“Infobip’s expertise in creating connected experiences, coupled with our generative AI-powered customer service automation solutions, will undoubtedly empower enterprises to offer more intuitive and personalised experiences, creating memorable conversations with their customers,” he added.
Harsha Solanki, VP GM Asia at Infobip, also expressed her excitement for the collaboration, stating, “We are committed to empowering businesses by providing them with innovative solutions to facilitate end-to-end conversational customer journeys. This strategic partnership with Yellow.ai further aims to create value for brands.”
“Together, we will enable them to establish reliable, secure, and swift connections with their existing and new customers across geographies over their preferred communication channels. Leveraging our combined omnichannel capabilities and Gen AI-powered technologies, we will not only enhance customer journeys but also boost conversion rates, drive sales, and improve customer loyalty,” concluded Solanki.
