Singapore — Xtend has introduced a new e-commerce solution designed to help brands increase visibility and improve sales performance for major Southeast Asian online marketplaces such as Shopee, Lazada, and TikTok Shop.
The platform is intended to address challenges in performance marketing by enabling measurable results directly within marketplace ecosystems.
The new e-commerce platform integrates multiple features, including curated catalogues that drive shoppers to brand pages, in-app listings and placements combined with programmatic audience extension, and full attribution capabilities within marketplace tools to measure performance from impression to sale.
It also uses first-party data to provide insights into category demand, repeat purchase behaviour, and conversion trends, while offering a performance-based pricing model and simplified onboarding for brands already active on platforms such as Shopee.
Muralidharan, chief commercial officer at Xtend explained that Southeast Asia’s e-commerce environment requires solutions that operate natively where purchase decisions are made.
“By leveraging real shopping behaviour data, we designed this solution to help brands build stronger influence within the platform ecosystem and translate it into sustainable business growth,” Muralidaran said.
The solution has been tested in campaigns including a recent initiative with Unilever in Indonesia, which reported a positive return on ad spend.
Xtend presented the new solution at the Shopee Super Summit in Indonesia, an annual gathering for sellers, creators, and partners in the Shopee ecosystem.
