Hong Kong – WeLab, a fintech platform prevalent in Asia, has entered into a strategic partnership with Google to accelerate the adoption of artificial intelligence (AI) in digital banking across the APAC region.
The collaboration is designed to support WeLab’s long-term vision of delivering AI-enabled financial services to 500 million users by 2032.
The partnership will see WeLab integrating Google’s advanced AI models and agent technology to enhance multiple areas of its operations. These include improving core business efficiency, modernising product design, strengthening marketing performance, and expanding market reach. As part of this strategy, WeLab will continue to use Google Cloud as one of its preferred cloud partners, leveraging its infrastructure and AI capabilities to support regional growth.
“By partnering with Google, we can leverage its advanced AI and agentic capabilities to further accelerate adoption, explore new use cases, and deploy tools faster across our businesses,” Simon Loong, founder and group CEO of WeLab, commented.
“This will also empower our teams to focus on higher-value analytical and creative work, driving cost savings, and ultimately delivering even greater value for our customers.”
WeLab’s adoption of Google Cloud in Indonesia has already enabled the company to scale operations while meeting performance, compliance, and security requirements. This serves as a framework for its broader regional expansion plans.
The collaboration will also focus on advancing customer personalisation in areas such as lending, foreign exchange, and wealth management. Plans include developing AI agents capable of delivering real-time, tailored financial insights and recommendations to customers, broadening access to research and advice traditionally limited to professional investors.
Google AI tools are already supporting WeLab’s marketing initiatives, enabling more targeted and responsive campaigns. WeLend, a WeLab subsidiary, recently launched its first fully AI-generated television advertisement using Google’s Gemini and Veo models. Other initiatives include improving ad relevance with AI Max for Search Campaigns and identifying new customer segments through AI-assisted analytics.
Michael Yue, managing director and general manager at Google Hong Kong, commented on how AI is creating immense opportunities for Hong Kong’s world-class fintech industry.
“We’re proud to support innovators like WeLab to leverage our full AI stack as they transform their business, from building new, secure, and personalised services to empowering their marketing and customer growth,” Michael commented.
WeLab intends to roll out AI agents powered by Google Cloud, beginning with an AI Investment Research Agent that consolidates both external and internal data to provide employees with near-instant investment insights.
These agents will be built using Gemini models on Vertex AI and Google’s Agent Development Kit (ADK), enabling seamless collaboration between systems.
To foster an AI-first culture, WeLab and Google are providing training programmes such as workshops and hackathons to strengthen employee skills in AI, data, and security. These initiatives are aimed at accelerating adoption and building long-term expertise across the organisation.
Through this partnership, WeLab aims to combine technology innovation with regulatory compliance to create an AI-first financial ecosystem that delivers secure, personalised, and accessible digital banking services across Asia Pacific.
