UpTech Media and MARKETECH APAC kick off ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila with top PH industry leaders

by

Aliza Carmona

-

6 months ago

Philippines – As the Philippines accelerates its role as a digital powerhouse in Southeast Asia, its retail and e-commerce industries are undergoing rapid, tech-driven reinvention. Today’s consumers demand hyper-personalised journeys, integrated digital payments, and frictionless omnichannel touchpoints. For businesses, this means leveraging innovations like AI-powered automation, predictive analytics, and commerce tech to stay competitive and agile.

In response to this digital momentum, UpTech Media, in collaboration with its sister publication MARKETECH APAC, proudly announces the ‘Retail & E-Commerce Innovation Marketing & Tech Summit: Philippines 2025’, set to take place on 14 August 2025 at Shangri-La The Fort, Manila.

This premier summit will delve into the intersection of marketing strategy and technology, bringing together the country’s top digital minds, brand leaders, and technology innovators. Attendees will explore the tools, platforms, and innovations powering the next generation of retail and e-commerce in the Philippines.

Following the strong turnout and impact of last year’s ‘E-Commerce Marketing Philippines 2024’, this upcoming edition promises even deeper insight into how brands can future-proof their growth using data, automation, AI, and tech-enabled customer engagement.

The summit agenda includes thought-provoking keynotes, dynamic panel discussions, fireside chats, and networking opportunities designed to explore tech’s role in transforming the entire commerce lifecycle—from acquisition to retention.

Featured speakers include:

  • Emmanuel Cruz, Omnichannel Director at Avon Cosmetics Inc.
  • Sriharsha Vavilala, Director of Revenue & Strategy at edamama
  • Nancy Almasco, Marketing Director at FlowerStore.ph
  • Marx Benedict So, Associate Director, Digital & Commercial Insights at Mega Prime Foods Inc.
  • Tiffany Batungbacal, Assistant Vice President at Primer Group of Companies
  • Neelam Gopwani, President at Vision Express Philippines
  • …and more to be announced!

Joven Barceñas, founder at MARKETECH APAC, said, “This summit isn’t just about trends—it’s about enabling the tech backbone of retail and e-commerce in the Philippines. From AI to marketing automation, we’re here to facilitate the conversations and collaborations that will define the future of commerce.”

The Retail & E-Commerce Innovation 2025 Series is also set to expand to Malaysia, with an event scheduled for 17 July 2025.

To learn how to be part of this summit, click HERE for further details.

For sponsorship opportunities, please contact Joven Barceñas at [email protected].

For speaking opportunities, contact Kathleen Murata at [email protected]; and for registrations, reach out to Rosalie Cruz at [email protected].

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening on March 2026, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The Content Marketing Awards Asia Pacific 2026 by MARKETECH APAC is calling on brands, agencies, and tech innovators leading the next wave of storytelling innovation. Happening this May 2026 — show the region your brilliance and submit your entries today!
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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.