U Mobile, MRCA collaborate to support digitalisation in Malaysia’s retail sector

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Rei Fortes

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5 hours ago

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Malaysia — Malaysia’s retail sector is set to benefit from a new collaboration between U Mobile and the Malaysia Retail Chain Association (MRCA), which aims to accelerate digital transformation initiatives through the use of 5G technologies.

The initiative will give MRCA’s network of retail brands and outlets access to U Mobile’s 5G capabilities, supporting solutions such as cashless payment systems and smart inventory management. This is intended to enhance efficiency, improve customer experience, and strengthen competitiveness across the sector.

“We look forward to over 600 retail brands and 40,000 outlets benefitting from our ULTRA5G experience that will enable smart retail solutions such as cashless payment systems and smart inventory management,” Alex Tan, U Mobile’s chief sales officer said. 

As part of its wider 5G network expansion, U Mobile recently launched its ULTRA5G experience at Berjaya Times Square making the mall to be the first fully 5G-enabled shopping mall in Malaysia.

The collaboration was formalised during the opening ceremony of Franchise Expo Malaysia 2025, with U Mobile represented by Chief Sales Officer Alex Tan and MRCA by President Datuk Dr. Ken Phua.

The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.