Search
menu
Search
Close this search box.

Trend Micro to strengthen security capabilities with launch of deepfake detection tool

by

Azunta Gaviola

-

2 months ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, and Singapore. Don’t miss out!

Hong Kong – Cybersecurity company Trend Micro has recently unveiled the latest advancements to its enterprise platform and consumer cybersecurity products, designed to safeguard against the threat of AI-driven attacks and fraud across 

This new solution will soon be available on the Trend Vision One platform, with a new deepfake detection technology feature that utilises various methods to detect AI-generated content. The said capability will also be available for consumers in Trend Micro Deepfake Inspector.

Aside from this feature, the platform will also analyse user behavioural elements to provide a stronger approach to detecting and stopping deepfakes. Upon threat detection, Trend Micro will notify enterprise security teams, enabling them to learn from the incident, educate their team, and take measures to prevent similar attacks in the future.

The Trend Micro Deepfake Inspector can further help verify if a party in a live video conversation is using deepfake technology, alerting users that the person or persons with whom they are conversing may not be who they appear to be.

In addition, these new solutions in the Trend Vision One platform offer key features including centralized management of employees’ GenAI access and usage, inspection prompts to prevent data leaks and malicious injections, filter of GenAI content to meet compliance requirements, and lastly, defence against large language model attacks.

Kevin Simzer, COO at Trend Micro, said, “Our latest research reveals several new deepfake tools that make it easy for cybercriminals at all skill levels to launch damaging scams, social engineering, and security bypass attempts.”

“We are leading the industry in fighting back for both our enterprise and consumer customers with new capabilities to detect deepfakes and other forms of AI fraud. Like past shifts in the threat and IT landscape, we’ve seen the challenge of securing AI and risen to it,” concluded Simzer.

Dan Ayoub, analyst at Gartner, also shared, “Readily available, high-quality GenAI applications are now capable of creating photo-realistic video content that can deceive or mislead an audience. Given the low barriers to entry in using these tools and their increasing sophistication, developing a methodological approach to detecting GenAI deepfake content has become necessary.”

Grab your opportunity to harness marketing strategies through the power of WhatsApp in our workshop! Happening on 8 October 2024 at Capri by Fraser China Square in Singapore, with speakers from Bird and Endowus, register your interest now!
Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!
Share

RECENT ARTICLES

Circles announces partnership with Telkomsel to bolster digital transformation efforts
Mastering customer interaction: Tata Communications’ Mauro Carobene on overcoming fragmented customer experiences across the retail sector
Haris Izmee assumes leadership at Equinix as managing director for Indonesia
Salesforce launches new autonomous AI-powered innovations to enhance workforce productivity, efficiency
Epicenter names Babita Tomar as new chief strategy officer
Ellipse 3

RELATED ARTICLES

Deepfake-powered fraud spurs Singaporean clients to urge stronger cybersecurity defence report_11zon
Trend Micro partners with Nvidia to launch AI-driven cybersecurity tools (1)_11zon
Trend Micro introduces new AI-powered features to its platform for responsible AI usage, management_11zon
Ellipse 3

FEATURED ARTICLES

Tech in Focus How SUSE accelerates innovation, strengthens security across enterprise-grade products through open-source solutions_11zon (1)
Tenable_Exclusive Interview_11zon
National Healthcare Group’s Matthew Chua on championing AI adoption, innovation across healthcare sector following recent appointment (1)

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.