Jakarta, Indonesia – TP in Indonesia has introduced TP.ai FAB at its Jakarta facility, presenting a new platform designed to improve how organisations manage customer interactions through advanced automation and data intelligence.
The launch marks a further step in the company’s shift towards AI-enabled operations, with a clear focus on improving service quality and responsiveness for businesses across the region.
The platform serves as an orchestration system that brings together analytics, generative AI, predictive tools, automated processes, and human oversight. Its functions are intended to support faster and more accurate decision-making in high-volume contact environments, ultimately raising customer satisfaction while reducing operational inefficiencies.
“Our clients are looking for partners who can scale with them, innovate responsibly, and deliver measurable outcomes,” Michael Wullur, CEO of TP in Indonesia, stated.
He added, “TP.ai FAB embodies that commitment—it helps organisations unlock new value, future-proof operations, and remain competitive in an increasingly digital economy.”
Demonstrations during the launch event highlighted capabilities such as immediate sentiment tracking, intent recognition, recommended next steps for frontline teams, and automated knowledge and quality management. These features aim to streamline interactions, shorten handling times, and ensure consistent service delivery across channels.
TP.ai FAB is built on a framework that incorporates human review to maintain compliance and uphold responsible AI usage. This approach allows businesses to integrate automation without compromising standards, particularly in regulated sectors.
By enabling predictive modelling and workflow optimisation, the platform is positioned to help organisations better understand customer needs, improve conversion performance, and support more reliable forecasting for future strategies.
The launch reflects a broader move within Indonesia to accelerate the adoption of AI technologies in support of national digital transformation goals. TP aims to position the platform as a foundation for more adaptive CX operations, whether through fully automated systems, blended AI-assisted environments, or traditional agent-led models enhanced by intelligent tools.
Through TP.ai FAB, the company seeks to strengthen its role as a partner for enterprises looking to modernise customer management, scale their operations efficiently, and build service experiences that are both human-centred and data-driven.

