Singapore – Smart Communications, Inc., a mobile service provider in the Philippines, has recently announced that it has teamed up with Amazon Web Services to accelerate its data and AI transformation efforts.
As per the firm, this initiative enables Smart to use its extensive data resources and enhance its customer experiences through AI-powered applications.
In this case, Smart will integrate AWS’ services to unify its data platform, facilitating advanced analytics and machine learning for personalised services. This strategic transition to a cloud-based model with AWS and Databricks will optimise operations and accelerate market readiness.
“Smart’s approach to A.I. is one driven by relentless innovation. This is why we’ve entered this long-term partnership with AWS to build the A.I.-driven telco of the future,” said Anastacio “Boy” Martirez, chief operating officer at Smart.
“Amazon Web Services is not just a leader in the digital space. It is a driving force behind entire economies, ours included. As we enter the age of A.I., there could be no better partner to help us navigate this transformation. And we don’t want a piecemeal approach to A.I.,” he continued.
Martirez further added, “This is why we’re developing what we call a ‘Centre for Acceleration” of A.I. We plan to gather all the best minds in A.I., and this partnership with AWS is a big step in that direction. It will give us first-hand access not just to the expertise of our partners from AWS but also to the entirety of their generative A.I. services.”
Meanwhile, Geeta Chaudhary, managing director at AWS Professional Services, Asia Pacific and Japan, said, “AI’s true power lies in its ability to drive business outcomes, and Smart presents a tremendous opportunity—not just for us to provide our services, but also to collaborate on how AI can drive real impact in one of the most tech-savvy markets in Southeast Asia.”
“Telcos in the region are leading the charge in harnessing the transformative power of data, and Smart is at the forefront of this revolution. We are excited to embark on this journey together,” stated Chaudhary.
Cecily Ng, vice president and general manager of ASEAN and Greater China, Databricks, also commented, “Data is the fuel that powers AI, and many companies are sitting on treasure troves of data. Our goal is to help our customers unlock data intelligence – AI tailored to the organisation’s unique data to solve domain-specific business challenges.”
“We are pleased that Smart has selected the Databricks Data Intelligence Platform on AWS for its data and AI transformation. Together, we will deliver more value to all of Smart’s customers with real-time insights to meet their business needs,” shared Ng.
With support from AWS Professional Services and key partners such as Databricks, Smart is modernising its operations through AI-driven innovations.
To note, Smart and its parent company PLDT have launched several generative AI use cases meant to deliver real-time, personalised telco promotions; manage customer comments; address data privacy queries; and provide customer support, among other services and solutions.
