Singapore – Yuno, a payment orchestration firm, has recently named SheueChee Beh as the company’s new head of partnerships for Asia-Pacific. This strategic appointment reinforces the firm’s commitment to expanding its market footprint in the region.
Taking on this position, SheueChee boasts over two decades of payment experience and a proven track record working within Asia’s tech and financial services sector such as JP Morgan, NTT Data, and CIMB.
Prior to her role at Yuno, SheueChee served as the director of payments for APAC at Uber. This role enabled her to assist in optimising payment systems for customers, drivers, and merchants as well as leading the company’s expansion in financial services in the region.
She further became an advisory board member for the Merchant Advisory Group (MAG) APAC during her time at Uber. In this role, she contributed to driving positive change and innovation in the payments industry, supporting merchants’ interests.
She is also deeply involved in community-based initiatives across the APAC region and has been recognized as a recipient of Money2020’s distinguished RiseUp leadership program.
Commenting about the appointment, Juan Pablo Ortega, co-founder and CEO at Yuno, said, “We are thrilled to welcome SheueChee to the Yuno team at such an exciting time in our expansion across Asia-Pacific. Her extensive experience and deep knowledge of the region’s dynamic payments landscape make her the perfect fit to expand our partnerships and drive growth in this key market.”
“With SheueChee at the helm, we are confident that Yuno will continue to deliver innovative solutions that empower businesses to solve their cross-border payments complexities, scale seamlessly, and thrive in this fast-evolving payments ecosystem,” added Ortega.
SheueChee further shared, “I am excited to join Yuno and contribute to its mission of transforming the payments landscape in APAC. This region is a hotbed of innovation, and by forging strong partnerships with local players, we will be able to offer truly tailored solutions that meet the unique needs of businesses here.”
“Together with Yuno, I look forward to driving forward-thinking strategies that not only enhance payment experiences but also empower merchants to seize new opportunities in this rapidly evolving digital economy,” she further explained.
