ServiceNow unveils new GenAI, governance innovations to advance autonomous, responsible AI

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Teddy Cambosa

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13 hours ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!

Singapore – ServiceNow, an AI platform for business transformation, today announced new generative AI (GenAI) and governance innovations to advance autonomous, responsible AI on the Now Platform. With this launch, ServiceNow is adding more than 150 GenAI innovations to its portfolio for customers. 

Some of these innovations include new, expanded Now Assist capabilities that drive greater visibility and controls with an AI Governance offering for secure and compliant AI practices. Native multilingual support in Now Assist extends GenAI’s global footprint for seamless, culturally aware communications and translations. 

Finally, purpose‑built solutions deliver new Now Assist use cases for configuration management, contract management, legal services, and health and safety.

Teams working with AI are often burdened with siloed tools and systems, making visibility and AI governance difficult. AI governance requires the integration of complex business processes and needs a best‑of‑breed workflow platform to be implemented successfully.  

With a unified AI inventory data model for connecting AI strategy, technology, security, and compliance to operate as an AI control tower, and expanded oversight for AI Governance for Now Assist, ServiceNow is laying a foundation to help customers build trust while accelerating business transformation.

Moreover, ServiceNow is adding new built‑in multilingual features to Now Assist. These new features address customer demand and expand the application of ServiceNow’s GenAI solutions in global markets. Now Assist can now generate, summarise, and respond to GenAI prompts in the user’s native language, providing improved, culturally aware understanding and communication for both agents and requestors.

Building on the Xanadu platform release—which marked the company’s most comprehensive set of AI innovations to date—ServiceNow has further expanded Now Assist solutions, purpose‑built for specific enterprise use cases. From configuration management to legal affairs and health and safety, GenAI can help transform the productivity and efficacy of these critical internal functions.

In addition to these new innovations, ServiceNow Impact—the ServiceNow customer success solution to maximise AI, optimise performance, provide on‑demand expertise, and accelerate business value—includes new GenAI accelerators to help make adoption of Now Assist solutions easier and faster for customers. 

On top of today’s launch, ServiceNow recently announced Workflow Data Fabric, a breakthrough innovation that enhances all ServiceNow workflows, AI solutions, and AI Agents.

This enhanced, integrated data layer allows customers to connect, understand, and act on structured, semi‑structured, unstructured, and streaming data across the enterprise, inside and outside of ServiceNow. Coupled with zero copy capabilities and the future integration of Knowledge Graph, which transforms raw data into contextual insights, ServiceNow is unifying people, processes, operations, and systems so AI can work more autonomously across the enterprise. 

Jon Sigler, senior vice president of platform and AI at ServiceNow, said, “Enterprises across every industry are embracing a future of greater autonomy and productivity, all in service to their employees, customers, and overall business impact. The ServiceNow platform was built to empower this transformation, offering smarter, faster ways of working through AI‑enabled automation. With governance at the core, these new innovations bring more personalized, collaborative, trusted experiences to life across the enterprise.”

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
Join MARKETECH APAC and Bird for the ‘WhatsApp Marketing Masterclass‘ workshop and unlock effective strategies to engage and retain customers. Happening on 5 December 2024 at Sheraton Petaling Jaya, Malaysia—register your interest HERE!
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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

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