Manila, Philippines – SAP, a multinational software company, has recently named Jill Santos as the new managing director for SAP Philippines.
This new role enables Santos to bring her extensive expertise in forging strategic alliances, fostering strong client relationships, and accelerating business growth alongside 15 years of industry experience.
As the new managing director, she will also be responsible for spearheading initiatives to accelerate digital transformation, empower local businesses to thrive in the digital economy, all the while leveraging SAP’s nearly 30-year legacy in the Philippines.
Her priorities include supporting customers, partners, and communities in addressing key challenges such as AI adoption, cloud-driven business transformation, supply chain resilience, and sustainability.
Before stepping into her new role, Santos served as the sales director for Enterprise at SAP, overseeing a team of senior account executives and strengthening relationships with enterprise clients in both the private and public sectors in the Philippines.
She is also a member of SAP’s senior leadership team in the country, where she contributed to driving the company’s strategic direction and innovation in the local market.
Prior to joining SAP, Santos further held senior roles at global IT companies such as Microsoft, Oracle, and IBM, where she gained extensive experience in enterprise solutions and strategic leadership.
Commenting about the appointment, Verena Siow, president and managing director at SAP Southeast Asia, said, “The tech industry in the Philippines is experiencing rapid growth, with the digital economy poised for continued expansion. We thank Rudy Abrahams for his valuable contributions over the past 2.5 years and welcome Jill to lead SAP Philippines into its next phase of growth.”
“Her deep market understanding and commitment to delivering value to customers and partners will strengthen SAP’s position as a trusted leader and empower more organisations to accelerate to innovate and thrive in the evolving digital economy,” added Siow.
Meanwhile, Santos expressed her enthusiasm for the role, stating, “I am honoured to lead SAP Philippines during this pivotal moment of technological advancement in the country. As the Philippines accelerates its digital transformation agenda through initiatives like the National AI Strategy Roadmap 2.0 and the Digital Government Masterplan 2023-2028, the adoption of AI and cloud technologies is reshaping industries and opening doors to unprecedented innovation.
“At SAP, our mission is to enable more organisations to evolve into intelligent, sustainable enterprises, leveraging these transformative technologies to create value, drive resilience, and contribute meaningfully to the nation’s progress,” she continued.
“By empowering businesses to harness the power of data, optimise operations, and embrace sustainable practices, we aim to support the Philippines in building a future-ready economy that benefits businesses, communities, and the nation as a whole,” concluded Santos.
Santos will report directly to Siow to further ensure alignment with the company’s regional strategy.
