SAP, Google Cloud enhance enterprise AI with zero-copy data integration

by

Rei Fortes

-

3 minutes ago

SAP, Google Cloud enhance enterprise AI with zero-copy data integration

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Singapore – SAP and Google Cloud have deepened their partnership in data and analytics with the launch of SAP Business Data Cloud (BDC) Connect for Google BigQuery, a new integration designed to improve enterprise access to data. 

The capability enables direct, bidirectional sharing between SAP’s BDC and Google BigQuery without requiring data replication.

The collaboration aims to make it easier for organisations to use trusted SAP data for analytics and AI initiatives. By linking SAP BDC’s governed data environment with Google BigQuery’s AI and data infrastructure, enterprises can gain faster insights, simplify data management, and advance their digital transformation efforts.

Christian Klein, CEO of SAP SE, mentioned that the expansion of the partnership between SAP and Google Cloud builds on a long history of empowering global enterprises to harness the power of data and AI. 

“Bringing together Google BigQuery and SAP BDC gives our customers choice without compromise, enabling them to fast-track their analytics and AI initiatives,” Christian said. 

Enterprise data has traditionally been divided across multiple systems, making it difficult to maintain accuracy and act on information in real time. Conventional extract, transform and load (ETL) processes often result in duplicated data, creating challenges in governance and reliability. 

The new integration between SAP and Google Cloud removes the need for ETL pipelines, allowing real-time access to live data for analytics, automation, and intelligent workflows.

As the first hyperscale provider to integrate with SAP BDC Connect, Google Cloud enables organisations to securely combine SAP’s structured business data with other datasets stored in BigQuery. This provides a unified view of operations that can support advanced analytics solutions and AI-driven applications.

“Businesses are combining intelligence and automation into every aspect of their operations,” Thomas Kurian, CEO of Google Cloud, mentioned. 

“By uniting SAP BDC and BigQuery, we’re making it easy for enterprises to build a unified data foundation that breaks down silos and unlocks a new class of AI agents and applications.” 

The partnership introduces a zero-copy data fabric that directly links SAP’s business data with Google Cloud’s ecosystem, including Gemini models and the Vertex AI platform. This infrastructure supports the creation of AI systems and agents capable of operating across key business functions such as supply chain management, finance, and operations.

Through this new integration, organisations can securely access live, semantically rich SAP data without duplication, develop autonomous AI agents using Google Cloud’s Vertex AI, and Gemini tools to automate complex business processes. 

Additionally, this also supports the combining of  SAP information with more datasets from Google Maps, Google Trends, and public sources to generate deeper insights, and interact with business data in natural language to obtain immediate, AI-powered responses.

Google Cloud is offering partner and customer programmes to encourage early adoption of the joint solution. 

SAP BDC is currently available in Google Cloud regions across Asia-Pacific, Europe, and the United States, with further regional expansion planned. 

The SAP BDC Connect for Google BigQuery integration is expected to become generally available in the first half of 2026.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening this March in Singapore, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
Share

RECENT ARTICLES

SAP, Google Cloud enhance enterprise AI with zero-copy data integration
Tata Communications introduces voice AI platform to enhance customer journeys across BFSI industries
Armis, Fortinet expand collaboration to enhance cybersecurity operations for global enterprises
HitPay, Ingenico launch integrated payment system supporting Philippine SMEs
Oracle introduces AI agents to enhance marketing, sales, and service operations globally
Ellipse 3

RELATED ARTICLES

Insignia Financial adopts Google Cloud to modernise AI and digital infrastructure
Google Cloud launches global Agent Payments Protocol across APAC for agent-led payments facilitation
Peter Moore SAP
Ellipse 3

FEATURED ARTICLES

UpTech NL Feature Image (1)_11zon
1_UpTech Media, MARKETECH APAC to feature critical industry conversations at recently expanded ‘Retail and E-Commerce Innovation Summit’
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.