Singapore – Salesforce, a customer relationship management company, has recently announced the launch of its latest all-in-one CRM solution, with the goal of driving business growth among small and medium sized enterprises.
Introduced as Pro Suite, this solution is powered by Salesforce’s Einstein 1 platform and data cloud, which enables customers to expand their operations with a single, ready-to-use, and easy-to-implement solution.
Through this, SMEs are able to eliminate data silos across various tech systems and departments and create a comprehensive 360-degree view of customers using the data cloud. The said capability drives CRM, AI, automation and analytics across all business processes.
It also enhances lead generation by providing campaign templates, content personalisation, and performance analytics, ensuring the delivery of the right message to the right prospects.
In addition, the said solution drives sales by offering forecasting, quoting, and direct online payments to streamline revenue collection. It further enables quick responses to customer inquiries through chat and messaging capabilities on customer websites and apps.
Lastly, it extends the capabilities of AI CRM through Salesforce’s trusted enterprise cloud marketplace: AppExchange. This offers an ecosystem of apps and experts to drive results across various industries, departments, or products.
Sujith Abraham, senior vice president and general manager at Salesforce ASEAN, said “SMEs form the foundation of the ASEAN economy and drive the region’s growth. SMEs typically struggle to scale their business to the next phase of growth with limited resources to manage more complex processes. Finding new ways to improve efficiency and innovate is critical to navigating through this challenge and the increasingly competitive business landscape.”
“Pro Suite helps SMEs to break the data silos that are hindering them from using AI and automation and create a unified view of their customer data with Data Cloud. This is the heart of deeper customer relationships. As an affordable, intuitive, and scalable solution, Pro Suite positions SMEs for better productivity and efficiency and solves today’s business challenges,” added Sujith.
