RCBC enhances employee experience with advanced HR technology integration

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Rei Fortes

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53 seconds ago

RCBC enhances employee experience with advanced HR technology integration

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Manila, Philippines – Rizal Commercial Banking Corporation (RCBC) has expanded its partnership with Adrenaline, a human capital management (HCM) solutions provider, to strengthen its human resource operations and advance its workforce transformation strategy.

Under the renewed collaboration, RCBC will implement Adrenalin 2.0, an upgraded platform designed to streamline and digitalise HR processes while supporting the bank’s organisational development objectives. The system will serve more than 7,900 employees across over 450 branches nationwide.

Adrenalin Max 2.0 integrates a wide range of HR functions, including recruitment, training, compensation, and employee engagement, within a single, customisable framework. The platform aims to improve operational efficiency through automation, data integration, and artificial intelligence–driven insights.

“Onboarding Adrenaline’s platform elevates our resilient HR backbone foundation with enhanced capabilities that personalise every employee journey from candidate to alumni,” Rowena F. Subido, first senior vice president and head of RCBC human resources group, commented. 

“By unifying data and automating routine work, our HR teams can focus on more strategic people initiatives, workforce readiness, and improved employee experience, empowering employees to drive better customer experiences.”

The platform is currently used by more than 2,000 enterprises across Asia Pacific, the Middle East, Africa, and the United States, ensuring payroll compliance in over 40 markets. It also underpins RCBC’s existing HR system, myHRIS, which is recognised for its flexibility and configurability in managing workforce processes.

“The Philippines is a strategic market for us and we’re deepening local investments in product, partners, and talent to deliver future-ready employee experiences,” Srinivasa Bharathy, managing director and CEO of Adrenalin, shared. 

Through this upgraded system, RCBC seeks to enhance workforce efficiency, improve employee engagement, and enable its HR teams to prioritise strategic initiatives that support business growth and customer service excellence.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening this March in Singapore, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.