Rakuten announces latest rebranded name for its online grocery delivery service arm

by

Azunta Gaviola

-

7 months ago

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2025, happening on 22 May 2025 at Sheraton Petaling Jaya and for the Retail &E-Commerce Innovation Marketing & Tech Summit: Philippines 2025 on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

Japan – Rakuten Group, a Japanese technology conglomerate, has recently announced the rebranding of its online grocery delivery service arm, Rakuten Seiyu Netsuper. This move will lead to renaming it “Rakuten Mart,” which will be officially implemented starting September 25.

According to the firm, the existing Rakuten Seiyu Netsuper website and app will still be active, with operations supported by several regional warehouses, including in Kohoku, Matsudo, and Ibaraki.

The service will further continue to provide various products, such as fresh foods, dairy, frozen and refrigerated items, and daily necessities.

Same-day deliveries, on the other hand, will also be made from respective fulfilment centres with features such as advanced automation and temperature control, managing approximately 70,000 orders daily. 

The said setup is designed to improve inventory management and product display, combining diverse offerings across specialty stores with the efficiency of large-scale operations.

Beyond this effort, the newly rebranded firm will also work alongside Rakuten Ichiba and Rakuten Hometown Tax Payment to expand its product selection.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!

The NEXT Awards 2025 has come, and we’re looking for the most innovative marketing campaigns from Indonesia, the Philippines, Malaysia, Singapore and Asia Pacific. Register your interest now and be the first to know when entries open!

Share

RECENT ARTICLES

Genesys, Mitel collaborate to bring advanced AI-driven solutions to support enterprises navigate compliance, enhance CX
Government, development sectors see major decline in cyber incidents in 2024: report
Purpose-driven innovation: Anchanto’s Bely Villacruz on how tech innovators navigate the e-commerce landscape 
BT launches AI-ready ‘Global Fabric’ across Equinix data centres for enhanced cloud connectivity
GoDaddy’s new AI-powered experience solution to help SMEs establish digital presence
Ellipse 3

RELATED ARTICLES

3_ Etaily to advance e-commerce customer service with launch of new, AI-powered custom reply tool_11zon
UPTECH MEDIA 2
UPTECH-
Ellipse 3

FEATURED ARTICLES

2
Tech in Focus How SUSE accelerates innovation, strengthens security across enterprise-grade products through open-source solutions_11zon (1)
Tenable_Exclusive Interview_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.