Beijing, China – Ant Group, a China-based financial services corporation, has recently announced that it has entered into a strategic collaboration with Nike China. This enables Nike to strengthen and enhance its e-commerce capabilities, customer service efficiency, and sustainability performance.
Under the alliance, Nike is set to employ the latter’s cloud customer service solution to efficiently manage staffing demands during key promotional periods. Said solution combines smart scheduling, AI-powered staff training, and AI-driven quality assurance to address the growing demand for online customer service.
It further creates flexible job opportunities for groups such as freelancers, stay-at-home parents, young people in small towns, and individuals with physical challenges. By enabling remote work, this model helps reduce carbon emissions compared to traditional customer service centres.
Stanley Chang, vice president, supply chain at Nike Greater China, said, “Nike firmly believes that protecting the planet is protecting the future of sport. We have been investing in localised innovations and seeking solutions that integrate sustainability into every aspect of our business.”
“With the expanded partnership, we look forward to driving more innovations for a sustainable future,” he further shared.
Sabrina Peng, Chief Sustainability Officer of Ant Group, also stated, “One key insight from our sustainability journey is that long-term business success requires the creation of both commercial value and social value. With this shared belief, we look forward to working with Nike to create more sustainable outcomes for communities.”
Building on both companies’ 2022 partnership, the two are also expanding their collaboration, which began with the “Recycle-A-Shoe” mini-program, allowing Chinese consumers to recycle worn-out Nike shoes.
