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Alipay+ launches end-of-year campaign with multiple e-wallets targeted at encouraging sustainable travel activities

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Gian Japsay

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5 months ago

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Philippines – Alipay+, Ant International’s cross-border mobile payment digital platform, has announced a year-end initiative aimed at encouraging sustainable cross-border travel. The campaign rewards users of five prominent Asian e-wallets with a variety of rewards from global partners.

TNG Digital’s Touch ‘n Go eWallet (in Malaysia), GCash (in the Philippines), TrueMoney (in Thailand), Alipay (on the Chinese mainland), and AlipayHK (in Hong Kong SAR, China) were among the e-wallets available.

Through the promotion of special offers from Alipay+ and its partners, the campaign encourages environmentally friendly travel. These features include free international mobile data packages, in-app savings across the whole Alipay+ merchant network, and 100% rebates at partner sites that participate.

The campaign’s initial focus is on Macao SAR, Hong Kong SAR, Japan, South Korea, Singapore, Malaysia, and Thailand. It runs until December 31st. Tourists to these nations will be able to choose from a variety of special offers that have been handpicked by foreign businesses, including ComfortDelGro Taxi, Daimaru Matsuzakaya, Galaxy Macau, King Power, and Lotte Duty Free.

In addition, the campaign highlights local small and micro-sized businesses (SMEs) that provide a varied and inclusive variety of travel-related services, such as IJOOZ in Singapore and Durian BB in Malaysia.

Individuals that choose digital payments over cash, take public transportation instead of driving, use their own toothbrushes instead of disposable ones, and visit a greater range of local attractions earn reward points. These methods aid in the preservation of local cultures.

The Chinese University of Hong Kong (CUHK) and Alipay+ have teamed together to assess the campaign’s environmental, social, and governance (ESG) effects. An advisory group made up of experts from Northwestern University, Tsinghua University, Hong Kong University, and the University of Geneva will work alongside to look at different issues. This assessment takes into account the impact on regional companies, communities, and culture in addition to the influence on current industry standards.

Speaking about the campaign, Dr. Cherry Huang, general manager of Alipay+ offline merchant services, Ant International, said, “Our year-end campaign is not just about travel; it’s about making a positive impact. By collaborating with partners who share our commitment to sustainability, we are offering travellers the chance to explore the world responsibly.” 

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