Singapore – Netcore Cloud, a marketing tech and customer engagement solutions firm, has recently expanded its collaboration with Google Cloud with the goal of advancing its product discovery, AI-powered search, merchandising, and customer engagement marketing platforms.
Leveraging Google Cloud’s GenAI capabilities, the partnership further enables brands to offer more impactful, hyperpersonalized experiences that increase customer retention and revenue. It also ensures that every brand touchpoint provides maximum value and improves the overall customer journey.
Moreover, said initiative also allows brands to harness Google Cloud’s AI innovations along with Netcore’s Forrester- and Gartner-recognised product discovery and marketing solutions, robust data sets, and AI-powered tools.
Interestingly, this new partnership complements Netcore Cloud’s strategic plan to double its ARR by 2027 and expand into North America, Europe, and Southeast Asia, which includes several benefits like seamless integrations, advanced AI infrastructure, deeper data insights, optimised search and recommendations, as well as conversation agents.
In addition, the partnership also elevates Netcore Cloud’s Co-Marketer platform, providing powerful scenario planning tools to forecast key metrics such as purchase frequency, average order value (AOV), and replenishment cycles.
According to the firm, said platform offers insights into the relationship between online and offline behaviour, empowering brands to build seamless omnichannel strategies that enhance engagement across every marketing touchpoint. The alliance will also optimise commercial interactions between Netcore Cloud and its customers, providing an effortless purchasing experience via the GCP Marketplace.
Siddharth Gopalkrishnan, chief operating officer at Netcore Cloud, said, “Our partnership with Google Cloud has evolved tremendously over the years, and with this new chapter, we are doubling down on our commitment to unlock unprecedented value for our customers. We are excited to leverage this strengthened collaboration to rapidly scale our presence across SEA, the Middle East, and the US, driving growth at an accelerated pace.”
Kalpit Jain, Group CEO at Netcore Cloud, also said, “With our sights set on doubling our ARR, this partnership forms a critical part of our growth strategy. By creating such powerful synergies, we are confident about unlocking new growth opportunities collectively, thereby redefining customer engagement and delivering exceptional value to our clients worldwide. Together with Google Cloud, we are building the future of customer engagement—one where every interaction creates value, fosters loyalty, and drives sustainable growth for brands.”
Meanwhile, Bikram Singh Bedi, vice president and country MD at Google Cloud India, remarked, “Netcore Cloud and Google Cloud have already been collaborating over the past few years, exploring various avenues for customer and product data enrichment to drive personalised experiences.”
“The expanded partnership deepens this collaboration by integrating Google Cloud’s AI and GenAI technology powered by state-of-the art infrastructure with Netcore’s product discovery and customer engagement solutions, bolstering the underlying data assets for both customer and product data,” he further explained.
