More than half of Gen Z shoppers prefer platforms with easy search, user reviews: report

by

Azunta Gaviola

-

1 year ago

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Kuala Lumpur, Malaysia – Around 60% of Gen Z shoppers indicated that they prioritise platforms with easy search, comparison functionalities, and helpful reviews. 

This is according to Shopee’s latest ‘Engaging Generation Z Shoppers in the Digital Era’ report, emphasising the importance of creating a user-friendly platform with relevant functionalities that empower users with information beyond product listings. 

In this survey, findings revealed that approximately 30% of Gen Z strategise their purchases, with over 70% of items in their cart lasting more than a day to conduct thorough research before making a purchase. 

It was also found that a streamlined checkout process is equally vital for this generation of shoppers, with 6 out of 10 expressing more focus on user experience features such as product restock reminders, flash deals, and voucher applications. This was followed by easy order cancellation and price comparison tools.

A significant 40%, on the other hand, seek efficient platform delivery services to finalise their purchases.

Additionally, critical motivators for 83% of the respondents also appeared to be free shipping, competitive pricing, attractive promotions, discounts, and vouchers. This implied the importance of maximising value in their purchasing decisions as well as getting the most for their money.

On the other hand, it is also worth noting that product quality was observed as a secondary factor when choosing a purchase channel.

Ming Kit Tan, head of marketing and business intelligence at Shopee Malaysia, said, “We understand that Gen Z presents a significant growth opportunity. Our user-friendly platform features, like Shopee Live, empower users with information beyond product listings, such as in-depth reviews or live demonstrations. It fosters a relationship between seller and buyer, allowing a sense of trust to be built between each interaction. 

“Such hyper-personalised experiences function as a value-added service, building long-term brand loyalty within this rising demographic,” he added. 

Meanwhile, more than 75% seek reviews from both users and experts before purchasing.

Among the purchasing practices within this generation is engaging with sellers through chat features and comparing products across brands. The rest use Shopee Live and Shopee Video for product information and purchase decisions.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening this March in Singapore, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
Share

RECENT ARTICLES

Nucleus Software introduces Nilanshuk Haldar as new global head of partnerships and alliances
Exclusive Networks names Renato Garcia as Philippines country manager to drive cybersecurity expansion
HSBC, Juspay launch full-stack acquiring platform to power global digital payments
Cloudflare taps Visa, Mastercard, and American Express to advance secure agentic commerce
Boomi names Diane Fanelli as new chief revenue officer
Ellipse 3

RELATED ARTICLES

Nucleus Software introduces Nilanshuk Haldar as new global head of partnerships and alliances
Exclusive Networks names Renato Garcia as Philippines country manager to drive cybersecurity expansion
HSBC, Juspay launch full-stack acquiring platform to power global digital payments
Ellipse 3

FEATURED ARTICLES

Nucleus Software introduces Nilanshuk Haldar as new global head of partnerships and alliances
Exclusive Networks names Renato Garcia as Philippines country manager to drive cybersecurity expansion
HSBC, Juspay launch full-stack acquiring platform to power global digital payments

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.