Singapore – Lazada, an international e-commerce company, has recently unveiled a suite of new GenAI features to offer shoppers a more personalised, engaging, and dynamic experience. This initiative was launched alongside the firm’s recently published whitepaper about the adoption of artificial intelligence in the Southeast Asia region.
As part of the enhancements, the firm introduced its new AI-powered personal shopping assistant called AI Lazzie. This new solution provides smart recommendations, AI recommendations, AI-generated product information, and AI-generated models.
Another significant feature is the company’s use of Alibaba’s newly launched improved iteration of its AI translation tool, Marco MT, to support language localisation needs in the diverse region of Southeast Asia.
With this AI translation tool based on Alibaba’s proprietary model Qwen, the move is aimed at helping sellers develop product pages in the language of their target market. This improved version is supported by large language models, with functions like interpreting contextual clues such as cultural and industry-specific terms.
Interestingly, Lazada also identified four pivotal areas affecting online shopping, which they aim to address amid advances in artificial intelligence. These areas coined 4Ds encompass (1) discovery, where they aim to enhance product search and shopping inspiration; (2) dependability designed to build trust and loyalty through tailored experiences; (3) deals helping shoppers find the best value; and lastly (4) smarter shopping choices for better decision-making.
With the new GenAI updates, Lazada will also be able to offer more dynamic and engaging content on its platform. As such, AI-generated product descriptions and images can now be tailored to different regions, languages, and cultural nuances.
Its AI-curated offers, exclusive vouchers, and the LazCoins reward system further guarantee that shoppers receive the best value with each purchase. By harnessing AI, the e-commerce firm helps shoppers discover deals tailored to their personal preferences, habits, and interests to ensure that the best deal is secured.
In addition, Lazada’s latest GenAI update aims to create unique content by utilising product reviews, product key selling points, and personalised product recommendations to enhance the shopper research process and back purchasing decisions with factual data.
Speaking about the enhancements, James Dong, chief executive officer at Lazada Group, remarked, “At Lazada, we have embraced GenAI as part of our customer-centric, long-term growth strategy to enhance customer experiences, as we strive to stay ahead and steer into a new era of online shopping.”
He further continued, “We foresee that GenAI will accelerate an e-commerce revolution and reshape the way we currently shop, sell, and engage. Our goal is to make every experience sharper, more individual, efficient, and enjoyable. Through these innovations, we’re not only supporting our shoppers but also empowering our sellers to make smarter, data-driven decisions, from product positioning to customer engagement.”
“As Lazada implements AI at scale, we strive to create win-win scenarios for all e-commerce players while maintaining the human touch that remains essential in fostering authentic, lasting relationships with our shoppers, sellers, and partners in the ecosystem. By embracing GenAI, we aim to create a more accessible, inclusive, and personalised shopping experience for all,” concluded Dong.
