Australia – Kong has announced a partnership with Unfold aimed at expanding channel growth and partner engagement across Australia and New Zealand.
The agreement will see Unfold, an Australian channel activation and SaaS distribution company, support Kong’s regional channel ecosystem by helping partners identify revenue opportunities tied to AI and API-related demand. The companies said the partnership is intended to address challenges technology vendors face when scaling through indirect channels, particularly around partner visibility into go-to-market priorities and sales opportunities.
Under the arrangement, Unfold will provide Kong partners with sales plays, technical positioning guidance, and support in identifying opportunities aligned with market demand. The companies said the model is designed to reduce time-to-engagement and help partners accelerate revenue generation.
In a statement, James Cunial, Co-Founder at Unfold said the partnership comes as demand for AI and API innovation increases across the region.
“Kong sits at the centre of where APIs and AI converge, and that opportunity is playing out right now,” he said. “As AI initiatives materialise and demand accelerates, our focus is to help partners move quickly, position Kong clearly, and convert that opportunity into real pipeline and revenue across ANZ.”
Mark West, Regional Vice President for ANZ at Kong said the partnership is expected to help Kong scale its operations and partner network in the region.
“Kong is at the heart of all things AI, serving as the infrastructure and connectivity layer that organisations must consider as the whole agentic AI footprint explodes,” he said. “To match demand and scale as quickly as required in the ANZ market, partnerships such as the one we are embarking on with Unfold are a strategic enabler.
This will help us not only scale our outreach, but also onboard new partners to help furnish the opportunity in front of us. As a vendor we need to move fast and that includes how and who we partner with, this is where we see the Unfold partnership paying dividends.”
