IPG Mediabrands, Google Cloud collaborate to boost workplace productivity through My Bot

by

Teddy Cambosa

-

1 year ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2025’ series is heading to Singapore, the Philippines, and Hong Kong. Don’t miss out!

Singapore – IPG Mediabrands, the media holding company under Interpublic Group, officially launched My Bot, its latest AI chat assistant.

This AI tool is designed to enhance internal productivity within the workplace and optimize employees’ workstyles through the utilization of generative AI technology powered by Google Cloud.

Specifically tailored to streamline day-to-day tasks, My Bot facilitates the easier management of multiple projects and workflows for IPG Mediabrands employees. Among its features is intuitive task management support, spanning from project brainstorming to agenda creation for meetings. With a dedicated space for fostering human creativity and strategy development, the assistant efficiently responds to user needs with timely assistance.

Moreover, My Bot’s proficiency in understanding 38 different languages fosters smooth communication in various contexts, promoting inclusivity throughout the workplace.

Graham Wilkinson, chief innovation officer at KINESSO, said, “We couldn’t be more excited to launch our first of what will be many products leveraging gen AI, with the support of Google Cloud. My Bot will take our workplace capabilities to new heights without compromising the humanity and thoughtfulness of our client-centric approach.”

Following the recent collaboration between IPG Mediabrands and Google Cloud to incorporate generative AI technology into product development, the introduction of My Bot marks a significant milestone.

Developed by the product team within KINESSO, My Bot utilizes Google’s PaLM 2 language model. Noteworthy for its enterprise-level security features, the tool ensures the protection of intellectual property throughout the workflow.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
Discover the latest trends in business communication from over 473 billion interactions in Infobip‘s ‘Conversational experience trends 2024‘ report. Mobile messaging, chat apps, and social media lead in customer engagement. Download here for FREE!

 

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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

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