IPG Mediabrands, Google Cloud collaborate to boost workplace productivity through My Bot

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Teddy Cambosa

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1 year ago

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Singapore – IPG Mediabrands, the media holding company under Interpublic Group, officially launched My Bot, its latest AI chat assistant.

This AI tool is designed to enhance internal productivity within the workplace and optimize employees’ workstyles through the utilization of generative AI technology powered by Google Cloud.

Specifically tailored to streamline day-to-day tasks, My Bot facilitates the easier management of multiple projects and workflows for IPG Mediabrands employees. Among its features is intuitive task management support, spanning from project brainstorming to agenda creation for meetings. With a dedicated space for fostering human creativity and strategy development, the assistant efficiently responds to user needs with timely assistance.

Moreover, My Bot’s proficiency in understanding 38 different languages fosters smooth communication in various contexts, promoting inclusivity throughout the workplace.

Graham Wilkinson, chief innovation officer at KINESSO, said, “We couldn’t be more excited to launch our first of what will be many products leveraging gen AI, with the support of Google Cloud. My Bot will take our workplace capabilities to new heights without compromising the humanity and thoughtfulness of our client-centric approach.”

Following the recent collaboration between IPG Mediabrands and Google Cloud to incorporate generative AI technology into product development, the introduction of My Bot marks a significant milestone.

Developed by the product team within KINESSO, My Bot utilizes Google’s PaLM 2 language model. Noteworthy for its enterprise-level security features, the tool ensures the protection of intellectual property throughout the workflow.

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2025, happening on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesia, the Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!

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Video Title Here: The Indonesian on-ground activation status

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