Bengaluru, India – Digital services and consulting firm Infosys has recently announced a strategic partnership with cloud-based omni-channel customer engagement platform SAP Emarsys to help businesses respond to the increasing need for seamless customer engagement.
In this collaboration, the two will utilise Emarsys’ customer engagement platform and Infosys range of services and solutions for enterprises to develop impactful marketing campaigns aimed at enhancing their revenue growth and customer experience.
These campaigns will specifically integrate industry-specific cross-channel marketing campaigns, engage customers in real-time, and drive customer loyalty through personalised interactions.
Harnessing the AI capabilities of the platform alongside Infosys Topaz, businesses can also extract valuable data from organisational silos to support data-driven insights and predictive analytics for revenue growth.
This will provide clients with a comprehensive 360-degree view of campaigns, integrating digital and in-store experiences to create seamless, immersive, and interactive customer journeys.
Commenting on the partnership, Aaron Bradley, vice president of experience, technology, and GTM innovation at Wella Company, remarked, “We are pleased to be working with Infosys to create a superior, agile, and scalable digital capability using Emarsys to blend digital channels.”
“This collaboration with Infosys has helped to accelerate our digital transformation in our digital marketing operations and facilitating our push towards innovation to deliver engaging shopping experiences across multiple touchpoints,” explained Aaron.
Brian Falzone, chief operations officer at SAP Emarsys, also commented, “Our collaboration with Infosys will supercharge customer engagement and the way our customers leverage data to make strategic decisions. With Infosys’ expertise connecting integrated marketing solutions to maximise revenue through personalisation, innovation will continue to remain at the forefront for our customers.”
Dinesh Rao, executive vice president and co-head of delivery at Infosys, said, “We are delighted to collaborate with SAP Emarsys to bring groundbreaking omnichannel marketing solutions to our customers. We look forward to helping businesses streamline their marketing processes, seamlessly blending digital channels, creating a new era of customer engagement, and generating faster insights across the customer life cycle.”
