Infosys, SAP Emarsys collaborate for enhanced revenue growth, customer experience

by

Azunta Gaviola

-

8 months ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2025’ series is heading to Singapore, the Philippines, and Hong Kong. Don’t miss out!

Bengaluru, India – Digital services and consulting firm Infosys has recently announced a strategic partnership with cloud-based omni-channel customer engagement platform SAP Emarsys to help businesses respond to the increasing need for seamless customer engagement. 

In this collaboration, the two will utilise Emarsys’ customer engagement platform and Infosys range of services and solutions for enterprises to develop impactful marketing campaigns aimed at enhancing their revenue growth and customer experience. 

These campaigns will specifically integrate industry-specific cross-channel marketing campaigns, engage customers in real-time, and drive customer loyalty through personalised interactions.

Harnessing the AI capabilities of the platform alongside Infosys Topaz, businesses can also extract valuable data from organisational silos to support data-driven insights and predictive analytics for revenue growth.

This will provide clients with a comprehensive 360-degree view of campaigns, integrating digital and in-store experiences to create seamless, immersive, and interactive customer journeys.

Commenting on the partnership, Aaron Bradley, vice president of experience, technology, and GTM innovation at Wella Company, remarked, “We are pleased to be working with Infosys to create a superior, agile, and scalable digital capability using Emarsys to blend digital channels.” 

“This collaboration with Infosys has helped to accelerate our digital transformation in our digital marketing operations and facilitating our push towards innovation to deliver engaging shopping experiences across multiple touchpoints,” explained Aaron.

Brian Falzone, chief operations officer at SAP Emarsys, also commented, “Our collaboration with Infosys will supercharge customer engagement and the way our customers leverage data to make strategic decisions. With Infosys’ expertise connecting integrated marketing solutions to maximise revenue through personalisation, innovation will continue to remain at the forefront for our customers.”

Dinesh Rao, executive vice president and co-head of delivery at Infosys, said, “We are delighted to collaborate with SAP Emarsys to bring groundbreaking omnichannel marketing solutions to our customers. We look forward to helping businesses streamline their marketing processes, seamlessly blending digital channels, creating a new era of customer engagement, and generating faster insights across the customer life cycle.”

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
Discover the latest trends in business communication from over 473 billion interactions in Infobip‘s ‘Conversational experience trends 2024‘ report. Mobile messaging, chat apps, and social media lead in customer engagement. Download here for FREE!

 

Share

RECENT ARTICLES

KAF Investment Bank to begin digital banking services following BNM approval
Malaysia's Hong Leong Bank, WeBank Technology Services forge partnership to enhance AI-driven financial solutions
Cohesity announces addition of Dave DeWalt, H.R. McMaster to security advisory council
Avanade names former Google leader Megawaty Khie as regional managing director for SEA
Concentrix expands team, client portfolio with recent acquisition of CX consulting BlinkCX
Ellipse 3

RELATED ARTICLES

KAF Investment Bank to begin digital banking services following BNM approval_11zon
1_Malaysia's Hong Leong Bank, WeBank Technology Services forge partnership to enhance AI-driven financial solutions_11zon
Cohesity announces addition of Dave DeWalt, H.R
Ellipse 3

FEATURED ARTICLES

KAF Investment Bank to begin digital banking services following BNM approval_11zon
1_Malaysia's Hong Leong Bank, WeBank Technology Services forge partnership to enhance AI-driven financial solutions_11zon
Cohesity announces addition of Dave DeWalt, H.R

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.