Infobip redefines customer engagement journey with AI-powered hub launch

by

Azunta Gaviola

-

1 year ago

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2025, happening on 22 May 2025 at Sheraton Petaling Jaya and for the Retail &E-Commerce Innovation Marketing & Tech Summit: Philippines 2025 on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

Kuala Lumpur, Malaysia – Infobip, a leading global cloud communications platform, has recently announced the inauguration of its newest artificial intelligence hub, designed specifically for seamless end-to-end conversational experiences among businesses throughout their entire customer journey.

For this platform, the company incorporates advanced analytics, artificial intelligence (AI), and generative AI functionalities into Infobip’s core software-as-a-service portfolio to support its digital transformation. Through this, more businesses and brands are now expected to construct uninterrupted conversations with customers, elevating customer engagement across their marketing, sales, and support functions.

Apart from this, the AI Hub introduction also facilitated a strategic collaboration with Microsoft, pioneering advanced methods for integrating generative AI into its customer engagement suite. This collaborative initiative aims to provide consumers with even more immersive conversational experiences.

Infobip achieved this by seamlessly integrating OpenAI’s ChatGPT model into its Infobip AI Hub through the Microsoft Azure OpenAI Service. Such integration ensures the security of language models used by Infobip, as they are isolated from external threats, safeguarding end customers’ data from potential security risks.

Speaking about the launch, Silvio Kutić, chief executive officer at Infobip, remarked, “The customer journey is evolving from a fragmented experience across multiple channels to a conversational experience in one place. Cloud infrastructure, conversational chat apps, and generative AI now allow conversations between businesses and consumers, enriching customer experiences and consolidating disparate customer journeys into one seamless experience.”

“To facilitate this transition, we have launched AI Hub, which provides an end-to-end platform across the full customer journey, integrating and upgrading current Infobip SaaS solutions with AI and connecting marketing, sales, and support,” he concluded.

With its introduction into the market, businesses can now leverage Infobip AI Hub as either a comprehensive solution or as component products, enhancing compatibility with existing tools such as Salesforce and HubSpot. 

This launch also reinforces Infobip’s commitment to fostering a conversational ecosystem, thereby facilitating digital transformation during the prevailing conversational age.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!

The NEXT Awards 2025 has come, and we’re looking for the most innovative marketing campaigns from Indonesia, the Philippines, Malaysia, Singapore and Asia Pacific. Register your interest now and be the first to know when entries open!

Share

RECENT ARTICLES

Genesys, Mitel collaborate to bring advanced AI-driven solutions to support enterprises navigate compliance, enhance CX
Government, development sectors see major decline in cyber incidents in 2024: report
Purpose-driven innovation: Anchanto’s Bely Villacruz on how tech innovators navigate the e-commerce landscape 
BT launches AI-ready ‘Global Fabric’ across Equinix data centres for enhanced cloud connectivity
GoDaddy’s new AI-powered experience solution to help SMEs establish digital presence
Ellipse 3

RELATED ARTICLES

1_Genesys, Mitel collaborate to bring advanced AI-driven solutions to support enterprises navigate compliance, enhance CX_11zon
Government, development sectors see major decline in cyber incidents in 2024 report_11zon
3_Purpose-driven innovation Anchanto’s Bely Villacruz on how tech innovators navigate the e-commerce landscape 
Ellipse 3

FEATURED ARTICLES

1_Genesys, Mitel collaborate to bring advanced AI-driven solutions to support enterprises navigate compliance, enhance CX_11zon
Government, development sectors see major decline in cyber incidents in 2024 report_11zon
3_Purpose-driven innovation Anchanto’s Bely Villacruz on how tech innovators navigate the e-commerce landscape 

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.