IBS Software launches data, AI CoE to harness responsible AI adoption in travel, hospitality sectors

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Azunta Gaviola

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4 weeks ago

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Singapore – IBS Software, a SaaS solutions firm, has recently announced the introduction of its new Data and AI Centre of Excellence designed to harness innovation and responsible adoption of artificial intelligence in the travel and hospitality sectors. 

According to the firm, the launch demonstrates their dedication to integrating advanced AI and data-driven technologies across its product portfolio to deliver advanced solutions for its customers worldwide.

With a focus on identifying and enabling high-impact AI use cases, the said move further intends to work closely with product teams and customers. The CoE will also define responsible AI practices, ensuring user privacy, data protection, and ethical integrity.

As part of the launch, George Varghese has been appointed as the new head of the Data and AI Centre of Excellence

In this position, Varghese boasts more than 25 years of expertise in data analytics, machine learning, and financial engineering. He also joins IBS Software after a distinguished career in quantitative finance, algorithm development, and AI/ML implementation, having most recently led the AI/ML practice at Upskills Pte Ltd and co-founded Piquant Capital, a systematic hedge fund.

Talking about the recent endeavour, Varghese said, “The travel industry has vast untapped potential for AI-driven innovation. Creating this new initiative will enable our teams and customers to work together to create meaningful, data-driven solutions that redefine travel and hospitality. Ensuring responsible AI usage while maximising its benefits will be at the core of what we do.”

Chris Branagan, chief technology officer at IBS Software, further remarked, “AI holds tremendous potential to reshape the travel experience, but its success relies on trust and responsibility. At IBS Software, we are committed to ensuring that AI not only delivers efficiency and innovation but also adheres to the highest standards of privacy and security. 

“George’s extensive experience and vision for responsible AI align perfectly with our strategy to drive industry-leading solutions,” added Branagan.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.