Sydney, Australia – Fusion5, a business solutions firm, has announced that it has recently acquired Optimum.consulting, an Australian Microsoft partner specialising in Dynamics 365 and Power Apps. This initiative will allow the company to enter and strengthen their focus on vertical markets like manufacturing, e-commerce, and retail.
“The acquisition of Optimum.consulting presents significant benefits to both businesses and our respective and shared customers. It’s a win-win for everyone,” said Sven Martin, chief executive at Fusion5.
He further noted, “We have considerable Microsoft capability and a wide range of transformation, advisory, integration, and CIS (cloud, infrastructure, and security) skills that will complement Optimum’s offerings. Their areas of deep expertise will enable us to go to market with an added focus on vertical markets like manufacturing, e-commerce, and retail.”
According to Martin, the acquisition complements their Microsoft offerings, thereby reinforcing their commerce and retail industry experience. He then remarked, “It reinforces that we are a local partner who can scale to take on transformation projects of any size.”
Following the company’s recent acquisition initiatives demonstrates their commitment to the business’s strategy to become a scaled systems integrator.
“We are focused on growth across the board—from building a significant AI (artificial intelligence) team to investing heavily in our data, infrastructure, security, and integration practices to bringing in deep industry capabilities which can be applied throughout the business,” added Martin.
Meanwhile, Matthew Lingard, chief executive at Optimum.consulting, said, “Optimum and Fusion5 are closely aligned in terms of our culture, entrepreneurial spirit, and passion for what we do.”
“We both believe in delivering meaningful outcomes to our customers using the best possible people and technologies. The benefits to everyone—from our team to our customers—have made the decision to join forces easy,” Lingard concluded.
Optimum.consulting officially merged with Fusion5 on 1 October 2024.
