Fabric to integrate AI-driven solutions into commerce with recent AWS alliance

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Azunta Gaviola

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7 months ago

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Singapore – Fabric, an omnichannel retail technology firm, has recently unveiled its collaboration with Amazon Web Services to incorporate AI-powered solutions into its omnichannel retail system.

This new alliance seeks to accelerate innovation and decision-making in retail operations, as well as new, innovative AI functions that equip commerce operators with the right tools. 

Said partnership further enables the creation of an AI-powered commerce assistant that will assist key retail personnel, including supply chain and merchandising managers. These new updates are projected to streamline order orchestration, fulfilment, and inventory management, driving efficient customer experiences and business growth. 

Mike Micucci, chief executive officer at Fabric, commented, “The future of commerce is evolving rapidly, and AI is no longer a futuristic concept. It’s an unlock for retailers to stay competitive in an increasingly dynamic market.”

“Through our expanded partnership with AWS, we are pushing the boundaries of what’s possible in commerce. Traditionally, platforms have been limited to supporting merchandising and operations, while strategic decision-making occurred outside of those systems,” he continued.

Micucci further explained, “By integrating an AI-powered assistant into the fabric platform, we’re enabling commerce operators to orchestrate every step of the order process from real-time inventory availability to optimised fulfilment, driving efficiency and better customer outcomes. In today’s market, it’s not enough to keep up. To win, retailers need the power to automate tasks and make smarter, faster decisions that accelerate growth.”

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2025, happening on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

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Video Title Here: The Indonesian on-ground activation status

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