Manila, Philippines – Etaily, a digital-native retail platform based in the Philippines, has recently announced its plans to expand, targeting Singapore and other regional markets in Southeast Asia. This expansion comes as e-commerce adoption and consumer demand continue to rise.
In particular, a recent statement from the company explained that said move also follows the company’s achievement of surpassing $100m in annual recurring revenue since its launch in 2020.
As a platform, it has already established its own proprietary technology, offering end-to-end e-commerce solutions to global and regional brands entering Southeast Asia. This involves omnichannel retail integration, advanced digital tools, and marketplace management.
Moreover, the company is supported by the Ayala Group and Gokongwei Group and counts on some of its major shareholders, such as SKS Capital and Singapore’s Pavilion Capital.
Alexander Friedhoff, founder and chief executive officer at Etaily, said, “So many global brands want to break into the region. But while they see the region’s fast-growing middle class, its very large number of younger consumers, and its high levels of internet penetration, they also recognise the challenges of getting into a number of different markets, each of which has their own characteristics.”
In 2023, Etaily raised $17.8m during a Series A funding round to scale its platform and expand its capabilities in Southeast Asia.
