Singapore – Etaily, a Philippine-based digital retail platform, has recently named Lester Cuneta as the company’s new chief growth officer.
Cuneta, formerly chief process officer at Alibaba’s Synagie Group Asia and Europe, will be responsible for driving the company’s growth in Singapore and Malaysia markets. Part of his responsibilities also encompass harnessing Etaily’s growth and scalability in overseas markets.
Over the course of his career, Cuneta has held notable roles in the industry, including being a venture partner at Kaya Founders and head of e-commerce transformation at Unilever Philippines.
He has also served as the head of expansion and growth at Honestbee, category head for groceries at Lazada Group, and operations manager at HappyFresh.
Talking about the appointment, Alexander Friedhoff, founder and CEO of Etaily, said, “As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.”
“When I got to know Lester through Kaya Founders, I immediately knew that he could be a superstar addition to Etaily’s next phase of growth,” he further added.
