E-commerce contributes 13.5% to the PH digital economy, ranks second in value contribution

by

Azunta Gaviola

-

1 year ago

Manila, Philippines – A report from the Philippine Statistics Authority revealed that the digital economy in the Philippines surged to ₱2.25 trillion in 2024, accounting for 8.5% of the country’s gross domestic product. Said figure marks a 7.6% growth from the Php 2.09 trillion gross value added recorded in 2023.

In this report, the organisation noted that e-commerce stood out with a 13.5% share in the Philippines’ digital economy and ranked second in terms of value contribution.

E-commerce also led digital employment in 2024, making up a dominant 77.9% of the workforce. It was followed by digital-enabling infrastructure at 21.4%, digital content and media at 0.7%, and government digital services at just 0.1%.

With a gross value of ₱1.88 trillion, digital-enabling infrastructure also dominated the digital economy, accounting for over 83% of its total.

Professional and business support services, on the other hand, contributed the largest portion of this with a 32.7% figure, followed by telecommunications (24%) and ICT manufacturing (16.3%).

Meanwhile, in 2024, the digital economy employed 11.30 million workers, marking a 4.8% rise from 10.78 million in 2023. This accounted for 23.1% of total national employment, highlighting the sector’s growing importance in job creation.

Commenting about the report, John Paolo Rivera, senior research fellow at the Philippine Institute for Development Studies, said, “Moving forward, growth in this sector will likely remain strong, fuelled by e-commerce, digital finance, health tech, AI (artificial intelligence) applications and remote services, although bottlenecks in digital infrastructure and regulatory challenges must be addressed to unlock its full potential.”

PSA also emphasised in the report that the country’s digital economy is composed of four components, including digital-enabling infrastructure, digital content and media, e-commerce, and government digital services.

Recognise the innovators redefining commerce at the Retail & E-commerce Excellence Awards Asia Pacific 2026! Taking place this December 2026, we celebrate the region’s most impactful retail strategies, standout e-commerce experiences, and forward-thinking leaders—submit your entries today!
Honour the women shaping the future of marketing and technology at the Empowered Women Awards 2026! This December 2026, we celebrate inspiring leaders, changemakers, and rising voices driving impact across the industry—submit your entries today!
Share

RECENT ARTICLES

Singtel Singapore launches AI programme to support SME digital transformation
ASEAN Foundation launches regional programme to counter online scams in Southeast Asia
Circles, OpenAI advance AI-driven telecom platform with concierge launch
SUNRATE gains Malaysia licence to expand payments operations
Toku launches Makimoto AI platform focused on Asia-Pacific data rules 
Ellipse 3

RELATED ARTICLES

Around 15% of e-commerce transactions on Black Friday in the Philippines flagged for digital fraud report_11zon
AI-driven attacks targeting e-commerce platforms surge by 569,884 daily report_11zon
APAC e-commerce transactions projected to hit 7
Ellipse 3

FEATURED ARTICLES

UpTech NL Feature Image (1)_11zon
1_UpTech Media, MARKETECH APAC to feature critical industry conversations at recently expanded ‘Retail and E-Commerce Innovation Summit’
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter