E-commerce contributes 13.5% to the PH digital economy, ranks second in value contribution

by

Azunta Gaviola

-

6 months ago

Manila, Philippines – A report from the Philippine Statistics Authority revealed that the digital economy in the Philippines surged to ₱2.25 trillion in 2024, accounting for 8.5% of the country’s gross domestic product. Said figure marks a 7.6% growth from the Php 2.09 trillion gross value added recorded in 2023.

In this report, the organisation noted that e-commerce stood out with a 13.5% share in the Philippines’ digital economy and ranked second in terms of value contribution.

E-commerce also led digital employment in 2024, making up a dominant 77.9% of the workforce. It was followed by digital-enabling infrastructure at 21.4%, digital content and media at 0.7%, and government digital services at just 0.1%.

With a gross value of ₱1.88 trillion, digital-enabling infrastructure also dominated the digital economy, accounting for over 83% of its total.

Professional and business support services, on the other hand, contributed the largest portion of this with a 32.7% figure, followed by telecommunications (24%) and ICT manufacturing (16.3%).

Meanwhile, in 2024, the digital economy employed 11.30 million workers, marking a 4.8% rise from 10.78 million in 2023. This accounted for 23.1% of total national employment, highlighting the sector’s growing importance in job creation.

Commenting about the report, John Paolo Rivera, senior research fellow at the Philippine Institute for Development Studies, said, “Moving forward, growth in this sector will likely remain strong, fuelled by e-commerce, digital finance, health tech, AI (artificial intelligence) applications and remote services, although bottlenecks in digital infrastructure and regulatory challenges must be addressed to unlock its full potential.”

PSA also emphasised in the report that the country’s digital economy is composed of four components, including digital-enabling infrastructure, digital content and media, e-commerce, and government digital services.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening on March 2026, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The Content Marketing Awards Asia Pacific 2026 by MARKETECH APAC is calling on brands, agencies, and tech innovators leading the next wave of storytelling innovation. Happening this April 2026 — show the region your brilliance and submit your entries today!
Share

RECENT ARTICLES

IBS Software welcomes Abha Dogra as chief product officer
SoftwareOne taps AWS to drive genAI innovation across APAC
Ingenico appoints Floris de Kort as new chief executive officer
Microsoft, Enterprise Singapore, NUS Enterprise launch expanded AI programme to boost SG’s AI startups
SAS launches new self-assessment tool to help brands strengthen martech solutions
Ellipse 3

RELATED ARTICLES

Around 15% of e-commerce transactions on Black Friday in the Philippines flagged for digital fraud report_11zon
AI-driven attacks targeting e-commerce platforms surge by 569,884 daily report_11zon
APAC e-commerce transactions projected to hit 7
Ellipse 3

FEATURED ARTICLES

UpTech NL Feature Image (1)_11zon
1_UpTech Media, MARKETECH APAC to feature critical industry conversations at recently expanded ‘Retail and E-Commerce Innovation Summit’
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.