Converge, Salesforce collaborate to launch PH’s first technology-driven contact centre through AI solutions 

by

Azunta Gaviola

-

2 years ago

Manila, Philippines – Aiming to enhance customer experiences and operational efficiency in the Philippines, Converge ICT Solutions, alongside global technology company and AI customer relationship management platform Salesforce, has recently announced a strategic collaboration introducing the country’s first generative AI contact centre.

For this partnership, Converge is set to enhance its services using Salesforce’s generative AI solutions and better improve its efficiency, scalability, and data-driven insights.

In particular, said company will also foster Salesforce’s Einstein and Einstein 1 platforms using the power of predictive and generative AI. Through this, revitalised operational efficiency and digital experiences await both residential and enterprise customers.

As the first predictive and generative AI platform on CRM, Salesforce’s Einstein 1 Platform will also equip the two to streamline requests, present relevant service replies for agent-assisted support, and provide real-time analytics. This includes predicted churn for each customer profile.

In addition, Converge clients can also receive increased transparency, enabling them to leverage MuleSoft for additional integration and data connectivity across critical business platforms.

Speaking about the collaboration, Sujith Abraham, senior vice president and general manager at Salesforce ASEAN, shared, “This expanded relationship represents the next step in our journey of transforming customer experiences with Converge. Our trusted AI-powered solutions will help Converge deliver more efficient and personalised experiences to customers across all touchpoints.”

“We’re excited to work closely with an industry leader like Converge to harness the power of generative AI in one of the first-of-its-kind contact centres in the Philippines,” he added.

Meanwhile, Jesus C. Romero, chief operations officer at Converge, remarked, “We have the best-in-class network; now we are leveraging the most modern technology to give the best customer experience to our more than 2 million subscribers.”

“We paved the way for the more meaningful use of AI in our network operations (in our back-end), and now we are embedding this into our customer-facing operations in the customer experience. We are committed to innovating in every aspect of our business to better serve the broadband needs of our customers,” he concluded.

Consistent with Converge’s commitment to digitise support channels and promote self-service, this initiative aims to reduce costs, optimise productivity, and enhance the speed and quality of customer service resolution at every touchpoint.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening on March 2026, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The Content Marketing Awards Asia Pacific 2026 by MARKETECH APAC is calling on brands, agencies, and tech innovators leading the next wave of storytelling innovation. Happening this April 2026 — show the region your brilliance and submit your entries today!
Share

RECENT ARTICLES

SAS launches new self-assessment tool to help brands strengthen martech solutions
Exclusive Networks welcomes Joey Lim as new country manager for Singapore to strengthen partnerships, cybersecurity capabilities
Fulcrum Digital names Gulveen Kaur as senior vice president for insurance to strengthen digital innovation strategies
CP Group, True, True IDC, and Microsoft to advance Thailand’s AI and cloud capabilities
Choco Up launches AI credit assessment engine to boost SME funding across Asia
Ellipse 3

RELATED ARTICLES

SAS launches new self-assessment tool to help brands strengthen martech solutions
Exclusive Networks welcomes Joey Lim as new country manager for Singapore to strengthen partnerships, cybersecurity capabilities
Fulcrum Digital names Gulveen Kaur as senior vice president for insurance to strengthen digital innovation strategies
Ellipse 3

FEATURED ARTICLES

SAS launches new self-assessment tool to help brands strengthen martech solutions
Exclusive Networks welcomes Joey Lim as new country manager for Singapore to strengthen partnerships, cybersecurity capabilities
Fulcrum Digital names Gulveen Kaur as senior vice president for insurance to strengthen digital innovation strategies

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.