Singapore – Cohesity, an AI-powered data security firm, has recently appointed Lim Hsin Yin as the company’s new vice president of Sales for the ASEAN region. Lim will be responsible for Cohesity’s business strategy, sales operations, and regional growth planning in the ASEAN region.
Lim is an industry veteran with more than three decades of experience in the tech sector. She transitioned to her new role at Cohesity from SAS, where she served as the managing director for Singapore.
During her tenure, she played a key role in advancing the company’s business transformation, fostering significant partnerships, as well as boosting market share by promoting the adoption of AI and predictive analytics technologies.
Prior to SAS, she had also spent 11 years at Dell EMC, where she initially led as the financial services director for its Singapore office.
Later on, she assumed regional leadership responsibilities for mid-market sales across ASEAN and Korea and the cloud and data storage business for Singapore and Malaysia. Lim’s leadership drove the sales and channel teams to surpass their business revenue targets year after year.
Before joining Dell EMC, she was also the managing director for Avaya in Singapore and held leadership positions at IBM in software and financial services businesses.
Lim Hsin Yin, Vice President of Sales for ASEAN at Cohesity, commented, “Success in cybersecurity requires organisations to fortify their cyber resilience, as cybercriminals continue to exploit the use of modern tools to increase the frequency, speed, and scale of their attacks. The growing adoption of modern technologies, such as AI, has provided organisations with the capability to drive efficiency and innovation but demands constant vigilance to address data security and regulatory requirements.”
“In an ever-evolving threat landscape, it is now more important than ever for organisations to put cybersecurity and cyber resilience at the forefront of their digital transformation journey to ensure data is always available and protected,” she further continued.
“I look forward to leading the ASEAN team to bolster our customers’ cyber resilience and data management capabilities so that they can focus on achieving positive business outcomes and unlock the immense potential of AI to turn data into a competitive advantage,” added Lim.
Also sharing his enthusiasm for Lim’s appointment, Mark Nutt, senior vice president of Sales, International Region at Cohesity, stated, “This is an exciting time for Cohesity as we deliver on our commitment to drive industry-leading cyber resilience solutions for data security with differentiated AI capabilities. I’m very pleased to welcome Hsin Yin to lead our ASEAN sales team and expand the significant growth we have seen across all the individual ASEAN markets in recent years.”
“I am especially looking forward to welcoming her to the International Leadership team and sharing her experience of growing market share across cloud infrastructure, AI and data analytics, and enterprise software at SAS and Dell EMC. Her exceptional track record is based on creating trust and sales excellence by leading diverse, high-performance teams. All of these directly align with our Cohesity values and priorities. I know our customers, partners, and employees will benefit greatly from her commitment and personal approach,” concluded Nutt.
