Boudewijn Pesch to drive Verkada’s strategic growth in JAPAC market with recent appointment

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Azunta Gaviola

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2 months ago

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Singapore – Verkada, a cloud-based physical security company, has recently introduced Boudewijn Pesch as the company’s new vice president for Japan and Asia-Pacific (JAPAC) Channel Sales.

Pesch is set to lead Verkada’s channel strategy and partnerships across the JAPAC region, with a focus on driving growth and strengthening the company’s presence in key markets.

In this new role, he also brings over 30 years of experience in sales and regional leadership. His most recent position includes becoming the vice president of APAC at Axis Communications, where he restructured the company’s regional operations to improve service to partners and customers. 

Pesch has consistently demonstrated a strong focus on growth through partnership and collaboration across the region.

Following the appointment, Eric Salava, chief revenue officer at Verkada, remarked, “Boudewijn’s extensive experience and proven track record in the JAPAC region make him the ideal leader to further our mission of delivering integrated, privacy-respecting security solutions at scale.”

“His leadership will accelerate our efforts to strengthen channel relationships and bring our cutting-edge technology to even more organisations across JAPAC,” he also shared.

Boudewijn further shared his enthusiasm for the position, stating, “I am honoured to join Verkada and contribute to its growth in the JAPAC market. Verkada’s innovative approach to physical security and business analytics, combined with its dedication to privacy, presents a unique opportunity to transform how organisations understand and protect their communities.”

“I look forward to working with our partners to bring Verkada’s solutions to more customers across the region,” he concluded.

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2025, happening on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

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