Hong Kong – AsiaPac and AsiaPay have entered into a strategic partnership under a MoU aimed at supporting cross-border digital commerce across 15 markets in Asia. The collaboration brings together AsiaPac’s AI-driven SaaS platforms with AsiaPay’s regional payment infrastructure to deliver an integrated approach linking marketing execution with online and in-store payment capabilities.
Both companies are headquartered in Hong Kong and have built long-standing operations across multiple APAC economies. The partnership reflects a shared focus on advancing digital transformation by addressing the operational and commercial challenges faced by businesses operating across diverse regulatory, cultural and consumer environments in the region.
Through the integration of their respective technologies, the partnership is designed to provide businesses with a unified system that aligns customer acquisition, engagement and conversion.
AsiaPac’s platforms support campaign management, content localisation and performance optimisation across major digital advertising channels, while AsiaPay’s payment technology enables secure transaction processing for e-commerce and point-of-sale environments, including support for a wide range of local digital wallets.
“AsiaPac is excited to join forces with AsiaPay, combining our deep regional expertise with advanced payment intelligence to set the standard for omnichannel marketing,” Daniel Chan, CEO of AsiaPac, stated.
“This partnership is specifically designed to address the diverse pain points brands face when entering new markets. We believe this will not only strengthen our client base but also help our clients achieve sustained sales growth.”
The combined offering is intended to improve efficiency in marketing spend, shorten the path from consumer discovery to purchase, and enable consistent brand experiences across markets. By connecting data-driven marketing insights with payment execution, the collaboration aims to help merchants manage growth more effectively while reducing operational complexity associated with cross-border expansion.
The partnership also seeks to address localisation requirements at scale by enabling brands to adapt creative content and engagement strategies to local markets while maintaining central oversight. At the same time, the integration with payment systems is intended to ensure that increased demand generated through marketing activities can be converted into transactions through secure and streamlined checkout processes.
“This partnership with AsiaPac is a strategic leap from processing multi-channel payment transactions to powering intelligent marketing capabilities to boost merchants’ business growth,” Joseph Chan, CEO of AsiaPay, commented.
“We are empowering merchants to evolve beyond reactive discounting, moving instead toward predictive, streamlined, personalised engagement. This is the future of commerce.”
By aligning marketing technology with payment infrastructure, AsiaPac and AsiaPay aim to offer a comprehensive solution for businesses looking to expand across Asia, supporting sustainable revenue growth and more integrated omnichannel commerce strategies in the region.
