Australia – Around 36% of consumers in Australia believe that artificial intelligence has made shopping easier, according to a recent study by software development firm SAP Emarsys.
In this study, data from the findings found that 32% of the respondents also feel that artificial intelligence enhances their retail experiences. A significant 40% of them further credit AI for their assistance in discovering new products, an increase from 35% in 2023.
Furthermore, it is worth noting that 43% of shoppers expressed an increased desire for the integration of AI into retail, indicating a significant rise in consumer demand. Around 77% further attribute improved customer engagement to AI, with 72% reporting an increase in customer loyalty.
On the other hand, a significant 76% have also augmented their investment in artificial intelligence in 2024.
Interestingly, the company has also introduced its new AI Product Finder alongside this new research. This solution enables intuitive search of a brand’s extensive product catalogue, enabling marketers and retailers to efficiently locate and integrate the most suitable products into their campaigns.
The said solution also redefines how marketers find and recommend relevant products by scaling the creation of highly curated product content that improves message relevancy and engagement.
Commenting on these initiatives, Thomas Harris, chief revenue officer at SAP Emarsys, said, “We are committed to an AI strategy that is trustworthy, ethical, and empowering marketers to explore new realms of possibility in today’s marketing landscape.”
“Through the integration of AI across our operations, SAP Emarsys aims to streamline intricate tasks, ensuring our clients are able to allocate their resources efficiently towards ROI and enhancing customer satisfaction,” he further explained.
