Affinidi to revolutionise data sharing through introduction of Affinidi Iota Framework

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Azunta Gaviola

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9 months ago

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Singapore – Singapore-based data and identity management firm Affinidi has recently announced that it has launched the Affinidi Iota Framework at the WeAreDevelopers World Congress. 

Built on open standards, this initiative revolutionises data sharing by emphasising explicit consent. This approach ensures individuals maintain control over their data, reduces storage burdens, and minimises the risks associated with data collection and potential misuse.

It then empowers individuals to selectively share specific data points, ensuring they have a clear understanding of their intended use.

The said framework further transforms data exchange between businesses and individuals by adhering to strict consent-first principles, providing businesses with richer, more accurate data that enhances personalisation and fosters market innovation and competitiveness.

When it comes to features, it uses advanced technologies such as the DIFPresentation Exchange (PEX) protocol and the OpenID for Verifiable Presentations (OID4VP) specifications built on OAuth 2.0 to offer a strong consent-first solution for a new way of data sharing.

The core of the framework also builds on the DIF Presentation Exchange (PEX) specification. PEX, based on JSONPATH, functions as a standard query language for data exchange that allows powerful filtering capabilities for both simple and complex use cases. By employing a structured syntax to define data requests, PEX streamlines data sharing, making specific data requests more seamless and efficient.

Meanwhile, the OID4VP protocol provides a secure transport mechanism for Verifiable Presentations. This makes Verifiable Presentations extract specific information from Verifiable Credentials, such as signed digital containers holding personal data.

This feature improves data safety by reducing the risks of data breaches and fraud by sharing only necessary, verified information. It further establishes transitive trust efficiently, maintaining high security and privacy standards within the Affinidi Iota.

Additionally, the company’s Trust Development Kit offers an open-source toolkit that enables developers to build privacy-preserving applications efficiently, aligning with complex and evolving standards. This streamlined solution integrates multiple elements to provide privacy functionality without requiring workflow overhauls. 

Roopesh Shah, co-founder and CTO at Gro Club, explained, “We began with Affinidi Login to simplify access to individual data through a one-click onboarding process. But with the introduction of the Affinidi IoTa Framework, we are thrilled to advance beyond efficient customer onboarding, laying the groundwork for a future where every interaction is precisely tailored to individual preferences based on accurate and consented data.”

Glenn Gore, chief executive officer at Affinidi, said, “In a new world where individuals can control their identity and data, we must redefine how information is shared. The Affinidi Iota Framework represents a major step forward in safeguarding privacy and consent by shifting information processing to the individual’s personal data vault.”

“Gone are the days of trusting third parties with sensitive documents like payslips and bank statements just to open a bank account,” added Glenn.

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2025, happening on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesia, the Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!

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Video Title Here: The Indonesian on-ground activation status

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