Singapore – Aiming to empower digital creativity with seamless payment access, Adobe has announced that it has recently partnered with Antom, a merchant payments and digitisation solutions under Ant International.
Under this initiative, Adobe will integrate localised payment solutions to strengthen its global footprint with its user-centric approach. This move, powered by Antom’s expansive payment network and advanced technology, will enable more seamless, secure, and cost-effective transaction processing, helping Adobe improve conversion rates and better serve its regional customer base.
It is also part of the partnership’s goal to introduce enhanced payment capabilities and personalised digital marketing offerings for Adobe users across Asia.
According to the firm, the first phase of the partnership will include 8 new alternative payment options to be launched across 8 key Asian markets, such as AlipayHK (Hong Kong SAR, China), DANA (Indonesia), GCash (the Philippines), Kakao Pay (South Korea), Momo (Vietnam), PayPay (Japan), Touch ‘n Go (Malaysia) and True Money (Thailand).
The two also indicated plans to add more payment options in the future, such as credit cards, bank transfers, digital wallets, and additional methods.
Aside from payment solutions, they will also explore integrating Adobe into Antom’s A+ Rewards platform, an in-app digital marketing tool powered by privacy-focused computing and AI. This platform connects brands with millions of e-wallet users across Asia, embedding seamlessly into leading e-wallets.
Said partnership is expected to boost Adobe’s customer acquisition and engagement through targeted campaigns embedded in users’ daily payment activities.
Matt Wegner, vice president of global payments at Adobe, said, “At Adobe, we’re always looking to deliver elevated and localised experiences for our customers. As our base of customers in Asia fast expands, we’re excited to announce our partnership with Antom to integrate localised payment options for our customers and unlock new growth opportunities in the various markets we’re expanding into with Antom.”
Gary Liu, General Manager of Antom at Ant International, also remarked, “We are excited to collaborate with Adobe, a pioneer in leveraging AI to enhance creativity and productivity for its users. Through this partnership, we aim to make Adobe’s advanced tools more accessible to a broader customer base in high-growth markets. Adobe’s AI strategy aligns closely with our commitment to supporting merchants with unified payment solutions powered by AI, and we look forward to driving greater synergy together.”
Liu further noted, “We work with global industry leaders to enhance their presence and advance digital innovations in Asia and beyond, and the partnership with Adobe is part of that effort. We look forward to enabling professionals and enterprises, especially small businesses, to adopt cutting-edge technology and fully unlock their potential.”
Through the collaboration, creative professionals, businesses, and educational institutions will have greater access to Adobe’s products with enhanced flexibility.
More specifically, Antom’s extensive payment infrastructure and tailored regional payment options will allow Adobe to meet the changing needs of customers in Asia, offering seamless omnichannel marketing experiences with customised offers and content supported by preferred payment methods.
