Bengaluru, India – Infosys and the Association of Tennis Professionals (ATP) have introduced Ally, an AI–enabled chatbot designed to improve digital engagement across the men’s professional tennis circuit, while also confirming an extension of their long-standing partnership until 2028.
The collaboration, which began in 2015 with Infosys serving as ATP’s Digital Innovation Partner, has focused on the development and enhancement of digital platforms supporting players, officials and fans worldwide.
The newly launched chatbot uses generative AI capabilities from Infosys Topaz, the company’s AI-first portfolio, to provide real-time information related to matches, tournaments and players.
“We are making tennis more accessible and engaging for every fan, not just seasoned followers. Ally marks a shift from passive viewing to truly interactive participation, creating a space where even casual fans can connect with the sport,” Sumit Virmani, chief marketing officer at Infosys, commented.
“This is about using AI to simplify complexity, spark curiosity, and bringing the joy of tennis closer to millions around the world.”
Ally enables users to access statistics, schedules, draws, historical data and head-to-head comparisons through conversational interactions. The platform is intended to support a broad audience, including fans, media professionals, players and coaching teams, by delivering accurate and accessible insights in an interactive format.
Integrated directly with the ATP Stats Centre, the chatbot is designed to ensure data reliability and accuracy. It incorporates safeguards such as automated content moderation, removal of personally identifiable information and contextual validation to reduce the risk of inaccurate or misleading outputs. The system is also built to improve over time through adaptive learning, allowing its responses and capabilities to evolve alongside changes in the sport and its data landscape.
“Over the past decade, Infosys has played a key role in strengthening our sport through digital solutions,” Chris Dix, chief technology officer at ATP, shared.
“As AI and data become increasingly central to how we operate, we’re excited to use these capabilities to deliver more in-depth and innovative experiences for our players and fans.”
Alongside the launch of Ally, the two organisations highlighted progress in sustainability-focused initiatives enabled through their partnership.
In 2025, Infosys and ATP released an updated version of the Carbon Tracker tool, which allows players to monitor and manage the environmental impact of their travel throughout the season. Since its introduction in 2023, the platform has been used by more than 300 players, recording over 2.3 million kilometres of travel and supporting the offsetting of 585 tonnes of carbon emissions during 2025.
The extension of the partnership through 2028 signals continued collaboration in areas such as AI, data analytics and sustainability, with the aim of advancing digital experiences across professional tennis and strengthening engagement within the global tennis community.
