Kuala Lumpur, Malaysia – Pelaburan Hartanah Berhad (PHB), a major Malaysian property investment company, has selected the GROW with SAP enterprise resource planning (ERP) platform to support its transition to a cloud-based operational framework.
The move is intended to strengthen the organisation’s digital foundation and enhance its long-term development strategy within Malaysia’s competitive real estate sector.
Formed in 2006 under Yayasan Pelaburan Bumiputra, PHB is responsible for broadening Bumiputera involvement in prime commercial property ownership through its shariah-compliant fund, Amanah Hartanah Bumiputera (AHB).
As the company continues to expand its real estate portfolio and advance its business objectives, it has maintained steady returns for AHB investors. Its continued growth has placed increasing pressure on its legacy systems, prompting the need for an updated, integrated digital infrastructure.
“It was clear that we needed a unified digital backbone that could eliminate inefficiencies, reduce compliance risk, and help us manage our growing portfolio with greater agility,” Mohamad Damshal Awang Damit, managing director/ chief executive officer of PHB Group, stated.
“With GROW with SAP, we are making a strategic investment in our future, connecting finance and real estate operations through one intelligent cloud platform.
By adopting GROW with SAP, PHB will shift its operations to a single cloud-based ERP environment that connects financial functions with contract and tenancy oversight. The platform is designed to provide instant visibility of key information, simplify workflows and automate adherence to Malaysian reporting rules.
The organisation anticipates improvements in data reliability, reduced operational exposure and quicker access to decision-making insights as a result of eliminating manual tasks and disconnected systems.
“PHB’s decision to adopt GROW with SAP underscores how leading organisations in Malaysia are embracing cloud innovation to stay ahead,” Vipin Chandran, managing director of SAP Malaysia, commented.
He added, “Our platform provides PHB with the agility, resilience, and intelligence needed to drive sustainable growth in a competitive real estate industry, all while strengthening transparency and operational control.”
The implementation is planned to be fully operational by January 2026. PHB also intends to assess future capabilities such as artificial intelligence–driven analytics and additional process automation, including Procure-to-Pay functions.
