Manila, Philippines – Salesforce, a customer relationship management firm, is set to expand to the Philippines this year after securing an investment deal with the Philippines’ Department of Trade and Industry. Said decision was finalised during a meeting between company executives.
Following the initiative, DTI indicated that said partnership aims to empower the country’s micro, small, and medium enterprises as well as enhance the skills of Filipino talent through collaborations with leading universities and organisations.
In a recent statement, DTI said, “Salesforce’s entry into the Philippines is expected to create numerous job opportunities, boost the country’s digital transformation efforts, and strengthen its position as a key player in the Asia Pacific region.”
Cristina Roque, trade secretary at DTI, further shared that they have extended an invitation for the company to establish a shared service facility to collaborate on artificial intelligence upskilling programs.
“This significant investment reinforces the Philippines’ growing attractiveness as a destination for global technology companies,” added DTI.
Attendees of the meeting include Trade Secretary Cristina Roque and Salesforce executive vice president and general manager Adam Evans, and other top-level officials from both delegations.
