Singapore – With the growing consumer reliance on mobile devices, a recent report from AnyMind Group revealed that mobile-first strategies as well as the merging of social networking and shopping are giving rise to social commerce.
In this report, it was found that the e-commerce market in Asia is undergoing a notable expansion, which is largely driven by tech advancements and shifting consumer behaviours.
The report further highlighted the most popular e-commerce platforms in major East and Southeast Asian markets, including Shopee, Lazada, Zalora, and Rakuten.
It also delved into leading social commerce platforms, such as TikTok Shop, LINE, and Xiaohongshu, providing key insights for brands and businesses to navigate and thrive in the evolving digital landscape.
Particularly, it was revealed that Shopee remains the top e-commerce platform in Vietnam, Thailand, Indonesia, Malaysia, Singapore, and the Philippines, maintaining its stronghold across the region.
On the other hand, Lazada, which places second in Southeast Asia, utilises its extensive logistics network and AI technologies to elevate customer experience.
TikTok Shop also emerged as a major online shopping platform among younger consumers in markets like Indonesia, Thailand, and Vietnam. Said stature presents strong competition to traditional e-commerce players.
In East Asia, e-commerce platforms were noted to be highly diverse, encompassing both international and regional brands.
This includes Amazon leading the market in Japan, followed closely by Rakuten and Yahoo Shopping. Temu’s launch in 2023 also led to fast growth, bringing in a new, major competitor into the market.
Meanwhile, e-commerce platforms dominating China were Taobao, Douyin, Pinduoduo, Xiaohongshu, and JD.com, with content-driven e-commerce quickly catching up to traditional models.
With a strong 61% market share in South Korea, Coupang is recognised for its fast delivery services.
At the same time, Naver has become an essential gateway for online shoppers by combining multiple services, reflecting the demand for convenience and consolidated information.
