Petaling Jaya, Malaysia – Moby Money, a financial services firm, has recently appointed Aryton Soliano as its new head of marketing. This strategic appointment aligns with the company’s commitment to offer more seamless payment processes for businesses and consumers across the scene.
In a recent exclusive interview with UpTech Media, Soliano discussed his key priorities following the initiative, which encompass accelerating the company’s growth. This will be facilitated through expanded collaborations with new merchants and deepened engagement with existing partners.
“We are building a comprehensive Fintech Hub with a Shariah-compliant edge as Malaysia continues to emerge as a global leader in Islamic Fintech,” Soliano told UpTech Media.
“This helps merchants adopt embedded financial products with ease while addressing evolving consumer needs through frictionless payment options,” he added.
Unlocking better fintech strategies for strengthened growth
In terms of solidifying their market transformation, Soliano noted their commitment to increase adoption across all verticals, such as terminal, online, buy-now-pay-later (both conventional and Islamic), and Insure. According to him, this strategy will position Moby as the go-to platform for comprehensive payment and financial solutions.
“This multi-vertical strategy strengthens our leadership by providing holistic offerings that cater to businesses of all sizes, supporting them across both online and offline environments,” explained Soliano.
With his leadership at the helm, the company will prioritise data-driven marketing, highlighting personalisation and automation among key strategies to create meaningful touchpoints with customers. Each vertical will be presented using tailored use cases, showcasing Moby’s capabilities in optimising business operations.
Soliano also pointed out additional areas they aim to improve under his direction, stating, “We are enhancing our content and community strategies, positioning Moby as a key player in the Malaysian fintech ecosystem with a focus on Islamic Fintech, and engaging actively in conversations around innovation and digital finance.”
Embracing fintech developments for the future ahead
As Malaysia advances its efforts to become a global Islamic financial hub, Soliano mentioned a significant trend influencing several business operations: the Syariah-compliant finance.
In particular, he said that consumers are increasingly searching for ethical financial solutions that complement Syariah principles such as transparent practices and equitable risk-sharing. For him, this transition offers the company an opportunity to expand by providing solutions that serve the banked and unbanked populations.
Specifically, he said, “We are committed to integrating Syariah-compliant solutions across our ecosystem, from payment gateways to embedded finance. By supporting local businesses with ethical and inclusive financial tools, we aim to build trust and drive adoption.”
“Our strategy aligns with Malaysia’s digital economy vision, positioning us to lead as the country strengthens its foothold as a hub for Islamic fintech innovation,” he further emphasised.
As the discussion concluded, Soliano also reiterated his primary objective for the position, elaborating the company’s expectations for his new role.
“Moby expects marketing to play a pivotal role in accelerating our growth towards the end of the financial year. The strategy relies on a low-cost, high-impact approach, using existing relationships while expanding outreach to underserved merchant segments,” shared Soliano.
“My focus is on balancing short-term successes with long-term brand development, ensuring sustainable growth across all verticals,” he ended.
