Kuala Lumpur, Malaysia – Moomoo has joined the Global Anti-Scam Alliance (GASA) as a Corporate Member, becoming the first wealth-tech and digital investment platform in Southeast Asia to do so, the company announced in Kuala Lumpur on 10 November 2026.
The move adds a digital brokerage voice to a coalition whose corporate members include HSBC, OCBC, Standard Chartered, J.P. Morgan, Mastercard, Visa, Amazon, Google, Meta, TikTok, and telecommunications providers. Mastercard chairs GASA, while Amazon serves as Vice-Chair.
According to Moomoo, the digital brokerage and wealth-tech sector has until now lacked a comparable presence in the alliance. The company says its membership will bring a digital investment platform’s perspective to discussions on scam prevention, intelligence-sharing, customer protection and public education.
The announcement comes as scams increasingly follow the investor journey. Fraudsters are using the brands and visual identities of legitimate brokerages to create fake websites, cloned trading applications, fraudulent social media advertisements, impersonated executives and fraudulent messaging groups.
Moomoo says its participation will allow it to share insights from this part of the financial ecosystem. In turn, partners with visibility over other stages of a scam, from the first contact through a social-media post, phone call or message to payments and attempted fund transfers, can contribute theirs.
“As more Malaysians turn to digital platforms to participate in the financial markets, the ways scammers target investors have also become more sophisticated. We have seen how fraudsters misuse familiar brokerage brands, fake advertisements and messaging groups to gain credibility and lure people into making decisions they otherwise might not,” said Dennis Jee, CEO, Moomoo Malaysia.
“Protecting investors requires more than the safeguards within any one platform. It also means helping people recognise warning signs, know where to seek verified information and understand what to do when they encounter suspicious activity. Through GASA, we hope to bring our experience in Malaysia’s digital investment landscape to a wider industry effort, while strengthening the awareness and collaboration needed to protect investors,” Jee added.
“As our presence in Malaysia grows, so does our responsibility to the investing community. Beyond providing access to the markets, we want to play a meaningful role in helping investors make informed decisions and stay alert to potential scams. Joining GASA gives us an opportunity to take that commitment beyond our own platform and contribute to a broader effort to make the digital investment environment safer,” Jee continued.
The wider scam landscape shows why such coalitions matter. GASA’s State of Scams Asia 2026 report found that 71% of Asian adults encountered a scam in the past year.
Investment scams ranked among the three most common types, cited by 22% of respondents alongside shopping and employment scams. The report estimates that scams have cost consumers US$136.5 billion across Asia.
Meanwhile, the tactics themselves are becoming harder to spot. A scam can begin with an advertisement using the branding of a licensed firm, a message from a purported adviser, a fabricated screenshot showing investment returns, or an invitation to an “exclusive” WhatsApp or Telegram group.
Scammers are also using artificial intelligence, deepfakes and cloned digital platforms to make their approaches more convincing, which means stronger action is needed from every part of the ecosystem.
GASA responds by bringing together policymakers, law-enforcement agencies, consumer authorities, financial institutions, technology and telecommunications companies, cybersecurity organisations and other stakeholders. The group shares knowledge and develops practical solutions against scams.
“A scam rarely starts where the money ends up. It might begin with a fake ad, move to a messaging group, and only later reach a brokerage account, and until now we had no investment platform at the table to show us that last step. Moomoo’s decision to join GASA as the first wealth-tech and digital investment platform in Southeast Asia fills a real gap in our alliance. Their insight into how fraudsters misuse the brands of legitimate brokerages will help us, and our members across banking, technology and telecommunications, to disrupt scams earlier and protect more investors,” said Jorij Abraham, Managing Director and Founder, Global Anti-Scam Alliance (GASA).
“Moomoo’s reputation is built on the trust customers place in us when they make decisions about their financial futures,” said Erika Chiang, Chief Marketing and Growth Officer, Moomoo Southeast Asia.
“As a market leader, we have an opportunity and an obligation to use our reach responsibly. We are excited to work with GASA and the ecosystem to contribute to policy, intelligence-sharing and public-education discussions alongside established leaders from across the digital economy,” Chiang further stated.
“Our partnership with GASA also allows us to connect our investor education efforts with a broader ecosystem of banks, platforms, payment providers, telecommunications companies, public agencies and law-enforcement partners, all working towards the same goal: making the digital economy safer for the people who rely on it,” Chiang concluded.
