Singapore – TO THE NEW and CloudKeeper have appointed Somnath Adak as Group Chief Financial Officer (CFO), as the technology companies continue to expand their technology, cloud and AI businesses across global markets.
Singapore-headquartered TO THE NEW and CloudKeeper are affiliate entities under common ownership.
Based in Singapore, Adak will oversee the group’s finance and legal functions across operations in Singapore, India, the United States, the United Kingdom, the UAE and Australia.
He will work with the boards and leadership teams of both companies on the group’s legal structure and finance strategy.
“I’m delighted to welcome Somnath as the Group CFO. His combination of financial discipline, strategic acumen, and experience working with boards and leadership teams will be invaluable as we scale the businesses, strengthen our financial and legal foundations, and create sustainable value for our customers and stakeholders,” said Deepak Mittal, Chairman of TO THE NEW and Founder and CEO of CloudKeeper.
“Somnath joins the group at an exciting stage in our evolution, as we continue to scale our businesses and capitalise on the growth of AI and cloud. His experience across finance, capital markets, and business leadership will be incredibly valuable as we build the capabilities to support our next phase of growth,” said Narinder Kumar, Co-Founder and CEO of TO THE NEW.
Adak brings around 20 years of experience across finance, strategy and business leadership in India, Australia and Singapore. His previous roles have included senior positions with large and listed businesses.
Before joining TO THE NEW and CloudKeeper, he spent nine years with Singapore-listed Asian Pay Television Trust (APTT), including two years as CEO and seven years as CFO.
During his time at APTT, Adak worked with the board on debt reduction, balance sheet initiatives and the expansion of the company’s broadband business.
Adak is a Chartered Accountant and former Chairman of the ICAI Singapore Chapter. He holds an Executive MBA from INSEAD and is a Distinguished Alumnus of Shri Ram College of Commerce.
“I’m delighted to join TO THE NEW and CloudKeeper at such an exciting stage of their journey,” said Somnath Adak, Group CFO of TO THE NEW and CloudKeeper.
“I look forward to building on the strong foundations of both businesses while further strengthening finance and legal as strategic, technology-enabled functions that support growth and business decision-making. I’m excited to work closely with Deepak, Narinder, and the teams across both businesses as we scale and expand into new markets,” Adak continued.
The appointment comes as TO THE NEW and CloudKeeper continue to invest in technology, cloud, data and AI capabilities and expand their presence across international markets.
The companies said the appointment is intended to support their next phase of growth and strengthen finance and legal functions as part of their wider business operations.

