Hong Kong – AXA Hong Kong and Macau and BytePlus have signed a Memorandum of Understanding (MOU) to explore the use of artificial intelligence (AI) and large language model (LLM) technologies across insurance operations.
The collaboration will focus on developing insurance-specific AI applications, improving customer insights and supporting AI-enabled content creation and marketing. The companies will work together under a co-innovation framework covering areas across the insurance value chain.
One area of the collaboration will examine AI models, intelligent agents and decision-intelligence solutions for insurance workflows, including knowledge management, underwriting support, claims processing and distribution across multiple channels.
AXA will also explore the use of BytePlus’ predictive data analytics, consumer persona modelling and AI-powered decision support to develop deeper customer insights and support more personalised interactions throughout the customer journey.
The companies will further work on generative AI and multimodal technologies for content creation. As part of this work, AXA plans to establish a “creativity hub” aimed at supporting content development and improving the efficiency of marketing activities.
The MOU comes as insurers continue to explore AI applications across areas such as customer engagement, claims management, underwriting and internal operations, while also addressing governance and responsible-use requirements.
“This partnership represents a major milestone for our AI roadmap. Access to BytePlus’s cutting-edge AI capabilities like consumer persona modelling and predictive analytics directly elevates how we understand, anticipate, and serve our customers’ needs across every touchpoint,” said David Ng, Deputy Chief Executive Officer of AXA Hong Kong & Macau.
“Looking ahead, by exchanging our deep insurance knowledge with BytePlus’s technology expertise and talent, we aim to co-innovate specialised, insurance-specific AI models that drive industry-wide transformation and further strengthen AXA as a regional centre of excellence for trusted digital innovation. As we continue to scale AI across our enterprise, we maintain the highest standards of Responsible AI – ensuring strong governance and customer protection at every step of our innovation journey,” Ng continued.
“Hong Kong is a vital international gateway for enterprise technology deployment. Partnering with AXA—a global leader with extensive insurance expertise and an expansive footprint—provides the ideal platform to co-innovate high-impact, industry-specific solutions,” said Elsa Wang, General Manager of BytePlus Hong Kong & Macau.
“Insurance is one of the most dynamic sectors for AI adoption, and AXA’s forward-looking strategy makes them an exceptional partner. Together, we look forward to combining BytePlus’s advanced AI solutions with AXA’s deep knowledge to set new standards for AI innovation in the regional and global insurance market,” Wang continued.
The partnership will initially centre on research, design and co-development of AI capabilities tailored to insurance, alongside applications for customer intelligence and marketing.
