80% of Filipino online shoppers consider free shipping an essential feature when purchasing online: report

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Azunta Gaviola

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11 months ago

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Singapore – A recent study from Shopify, a global commerce firm, found that 80% of Filipinos consider free shipping among the “must-have” features when making purchases from online stores or retailers.

In the report, it was further observed that use of mobile shops for online shopping (46%) and free returns (45%) is also among their top considerations. 

66% of Filipinos, on the other hand, expressed that having attentive staff is the most essential requirement for in-store shopping. 

Additionally, the report highlighted that a significant 57% of respondents emphasised the need for sufficient stock of their desired items, while 52% mentioned that attentive service is crucial.

“Experiences in the store are really changing rapidly because, you and I, when we walk into a store today, we pop out a marketplace and read the catalogue in detail before we decide what to buy. We’re not really relying on the salesman to tell us all the details, like we used to 10 years back,” said Bjarati Balakrishnan, country head and director for Southeast Asia and India at Shopify.

Balakrishnan further elaborated, “Invest in unified commerce, but please get your basics right before you enter the world of augmented reality, virtual reality, and artificial intelligence. Let’s get catalogue and content assortment, inventory, pricing, and promotions right.”

“I definitely think mainly the present is omnichannel. How it evolves into being more unified, more driven by technology, more driven by a unified experience for customers, so they feel, no matter where they want to buy you, they can find you, is really what the future is,” she added.

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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.