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StarHub, Qualtrics partnership to drive better customer experience, growth, and market share in Singapore

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Azunta Gaviola

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1 month ago

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Singapore – Aiming to enhance its market share and drive growth, Singapore-based communications, entertainment, and digital services firm StarHub has announced that it has recently established a strategic partnership with experience management company Qualtrics. 

This multi-year agreement enables the company to identify and introduce new and optimised products, services, and experiences that meet the evolving and diverse digital needs and behaviours of consumers in Singapore.

At the same time, it also marks a significant milestone for their strategic transformation programme (DARE+), which targets to achieve a combined USD$500m in cost savings and revenue growth by FY2026. 

This will be accomplished through an expanded digital product and entertainment portfolio, as well as a superior, simplified experience across all customer interactions.

Mao Gen Foo, head of Southeast Asia at Qualtrics, said, “To drive sustainable and impactful growth in business today, organisations must be able to quickly understand and take action on the greatest friction points and unmet needs in their business.” 

“It means experience management technologies are now a critical tool for every company, leader, and team, and the people-centric focus being adopted by organisations like StarHub is helping drive growth, savings, and productivity for organisations across Southeast Asia and the globe,” explained Mao.

James Riley, vice president of customer lifecycle management at StarHub, also stated, “Aligned with our DARE+ initiatives, StarHub remains committed to exploring new ways to elevate our customer service experience and take it to the next level.”

“The real-time, multi-channel insights and capabilities Qualtrics brings us will be a key driver in understanding our customers better, allowing us to make precise and efficient decisions when it comes to our overall customer experiences,” he concluded.

Leveraging the expertise of Qualtrics’ XM team, StarHub will be able to adapt and expand its customer experience program, aligning with the consumer behaviours and product offerings.

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